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SECTION 3, IMPLEMENTATION PLAN <br />STATEMENT OF UNDERSTANDING AND APPROACH <br />We understand that the City of Santa Ana desires to enter into an agreement with <br />one qualified company to provide enforcement services for the execution of a <br />comprehensive Parking Enforcement Program on behalf of the City. These services <br />will include enforcing parking regulations as outlined in the RFP 12-030 according to <br />the Santa Ana Municipal Code for Residential Street Sweeping, Residential Permit <br />Parking District Enforcement and other Parking Enforcement Services. <br />We are eager to assist the City of Santa Ana and the Santa Ana Police <br />Department in achieving its Mission and commitment to providing "Nigh Quality <br />Services, Innovative Leadership, Problem Prevention Through highly trained and <br />professional employees in modern facilities using the latest technology". <br />Central Parking System has the unique experience of having both historic, as well as <br />current knowledge of parking enforcement and management functions, customer <br />service execution, seasoned staff and the assessment and maximization of Net <br />Income. We have a solid knowledge and a firm understanding of parking <br />enforcement systems, both in California and on a national level. We have worked <br />closely with the stakeholders and residents in multiple cities to create some of the <br />best Parking Enforcement Programs in the country. These partnerships and <br />interactions, along with our knowledge of the evolution of parking within municipal <br />On Street and Enforcement Programs, allows us to implement innovative, efficient <br />and technologically advanced models for our Municipal clients. The successful <br />execution of our City of Newport Beach Parking Enforcement Program is one of the <br />many success stories where we have helped the City improve customer service to <br />the residents and visitors of the City, while reducing operational costs and increasing <br />their bottom line. We have strived to make these programs community-friendly, one <br />that promotes growth and prosperity for the City, its merchants and stakeholders. In <br />addition to an efficient operational strategy and a promise to provide the most <br />professional, responsive team, we will help the City enhance their current <br />Enforcement & On-Street programs. <br />Given the experience of Central Parking, in coordination with our Orange County <br />team, we will require a short transition period. We can assure a seamless, non- <br />disruptive deliverance of the services to best serve all of the constituents of the City <br />of Santa Ana. All of the resources from our National, Regional, Municipal Division, <br />and Local Operations will work together to create and continually improve the Park- <br />ing Enforcement Program for the City of Santa Ana. <br />Central Parking System will outline its approach to the scope of services we will <br />provide, as well as describe the processes and applications by which we will execute <br />this plan. We have no doubt that our experience and knowledge will help improve <br />your services moving forward, and that we can contribute to the City of Santa Ana <br />having a success story that will be the envy of all of California. <br />Page 2 <br /> <br /> <br /> <br /> <br />25F-65