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SECTION 3, IMPLEMENTATION PLAN Page3 <br />PROJECT APPROACH <br />OVERVIEW <br />With decades of experience and over 2,400 facilities in the United States, Central <br />Parking has become an expert at adapting to change. Our vast experience from one <br />project to another, as well as from one city to another, from coast to coast, allows us <br />to share and utilize best practices learned over the past forty-plus years. Our <br />experience working with complex municipal operations within the Cities of Newport <br />Beach, Santa Monica, Long Beach, Riverside, Anaheim and many others, have <br />allowed us to share our expertise of programs within similar communities and have <br />helped us successfully enhance each city's programs. Open communications <br />between the management teams within our region, and our clients, allow us to stay <br />on top of ever-changing parking trends, refine operational best practices and find <br />solutions to the toughest problems within municipalities. Working on solutions both <br />for and with our individual clients is one of our primary goals. The City of Santa Ana <br />will greatly benefit from our knowledge and experience in improving its Enforcement <br />and On-Street Programs. <br />Central, through a sustained, concerted effort with our dedicated Municipal Division, <br />has developed and implemented on-street, off-street and parking enforcement <br />solutions with the focus of driving economic development for the betterment of the <br />citizens, visitors and stakeholders in Cities across the United States. Through our <br />organization's strategic focus, our operations produce not only innovative solutions, <br />but visible and quantifiable improvements in the delivery of exceptional, customer <br />service driven Municipal Parking Programs. <br />Central can provide the City of Santa Ana with every advantage through our <br />comprehensive roster of services. Over the past several years Central has invested <br />considerable time and capital in the development of proprietary programs aimed at <br />driving value to our clients and customers. Central now paces the industry in key <br />areas including delivery of quality customer service, cost containment, and the <br />application of technology. <br />If in the future the City of Santa Ana chooses to integrate hand-held issuance units or <br />License Plate Recognition software, Central Parking has established relationships <br />with the industry leaders in their respective fields including Complus, T2, Duncan <br />Solutions and Clancy. Central Parking, as one of the nation's largest buyer of parking <br />related equipment, would be able to leverage our national contacts to secure <br />Preferred Pricing and large discounts for our clients. <br />We have identified a number of Key Differentiators that not only address the Primary <br />Objectives of this RFP but also separate Central from the competition. The Key <br />differentiators are meant to convey the strengths, exemplified by Central Parking, <br />necessary to be entrusted with the City of Santa Ana's Street Sweeping Enforcement <br />Program as well as the tools we would use to advance the program for the City and <br />Community. <br />25F-66