POCHARTE 1 - 2012 - Laserfiche WebLink

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7) Arrange for hospitality and VIP services as may be required and coordinate with PRCSA to provide such. 8) Ensure that all service vendors and sub - contractors have the capacity to provide adequate staff for their areas of responsibility, including a sufficient number of well - trained staff with decision- making authority during the event to handle on -site logistical problems that may arise and to supervise on -site workers to mitigate late night noise and other disturbances. 9) Pay for all event planning and management costs. Revenue and Sponsorship 1) Develop and implement a sponsorship campaign and other revenue generating endeavors to raise sufficient funds to cover all event costs, including City and other agency costs. 2) The revenue generation plan may include sponsorships, exhibitor sales, food, merchandise, booths, concessions and ancillary revenues and must be submitt ed to PRCSA 30 day prior to the first screening for final approval. 3) Acknowledge the City of Santa Ana, PRCSA as Title Sponsor in all print and online promotional materials and make every effort to acknowledge PRCSA's contribution in media interviews, public service announcements and other sponsorship recognition opportunities. 4) Update sponsor benefits defined in Producer's Proposal of Services (Exhibit A) and submit to PRCSA by July 2, 2012 for final approval and ensure that all sponsor benefits are delivered as promised. All sponsorship agreements must be approved by PRCSA prior to contracting sponsor benefits relating to the use of public spaces such as flag poles, banners, and City facilities. City retains the right to approve all sponsor material which identifies the City by name, logo or City seal. 5) Submit to PRCSA 30 days prior to the event start date a list of all confirmed partners and sponsors. Submit changes to PRCSA as they occur. 6) Submit to PRCSA two weeks prior to their use, all sponsorship acknowledgements including radio and newspaper ads as well as any materials and announcements. 7) Pay for all sponsorship benefit costs. Marketing and Communications 1) Update the marketing and communications plan and timeline submitted in Producer's Proposal of Services (Exhibit A) to reflect the contract start date and submit to PRCSA by July 2, 2012 for final approval. 2) Develop and implement a Customer Relations plan that will provide effective and relevant communications to merchants, residents and others within the event boundaries to provide advance notice of event activities and to mitigate problems that may arise. 3) Develop event marketing materials such as programs, rack cards, posters, print ads, banners and signage, press releases, and advertising for the event and submit to PRCSA at least 72 hours prior to their use for final approval. All promotional materials shall include the City logo. 4) Produce and distribute information and marketing materials as defined in Producer's Proposal of Services (Exhibit A) and according to approved revised timeline. 5) Sponsorship by alcohol product companies shall be allowed subject to pre - approval by City. Absolutely no direct tobacco product advertising shall be allowed within or associated with the Film Fiesta. Neither tobacco product advert ising nor alcohol product advertising shall be distributed to minors.