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Downtown Inc. has marketed and assisted downtown retailers, as well as promoted Downtown Santa Ana as a <br />retail and entertainment destination, resulting in an increase in sales tax over the past 3 years. <br />MARKETING EFFORTS <br />• Monthly Newsletter— advertising opportunity for merchants <br />• Social Media (Facebook, Linked In, Twitter, Website) — exposure for merchants <br />• Networking /Marketing events — merchant representation at events <br />• Support — Merchant Committee, Bridal & Quinceanera Association, Restaurant Association, Marketing Committee <br />• Exposure- Coordination of Congresswoman Loretta Sanchez' annual visit <br />• Cooperative advertising program offered to merchants <br />• In -kind Sponsorship -lend materials /equipment to merchants <br />Training- Partnerships with Celatinos, SBDC, SBA, IRS, OCHCC, Santa Ana Chamber <br />Attracting Clients- Event coordination and Sponsored events <br />0 <br />