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vC' ;N, RLL s :lATE: ILI A-2011-252 ENTERTAINMENT MANAGEMENT SERVICES AGREEMENT This Agreement is entered into on i'e6- 2 `1 2� t 'may and between the City of Santa Ana, a charter City and municipal corporation duly organized and existing under the Constitution and laws of the state of California, ( "City") and MX Live Marketing Group, dba MX Live Entertainment, a California Corporation (hereinafter referred to as "Event Producer"). 1� N t i C ._I L [L u.. CC ... _. RECITALS A. The City desired to retain a firm having special skill and knowledge in the field of promotion of special events in order to plan and produce the 2012 and 2013 Cinco de Mayo and Fiestas Patrias Festivals for the City. B. Event Producer represents that it has produced similar Events in previous years and that it is able and willing to provide such services to the City. C. In undertaking the performance of this Agreement, Event Producer represents that it is knowledgeable in its field and that any services performed by Event Producer under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional Event Producer in the field. l . SCOPE OF WORK Event Producer shall provide all necessary equipment, resources and manpower to develop, produce, and manage the Cinco de Mayo Festival ("Event I") and the Fiestas Patrias Celebration ("Event 11"), in the downtown area of the City of Santa Ana, as set forth below and in compliance with the Operational Conditions attached hereto as Exhibit A, and incorporated by this reference. The Scope of Work shall be as set forth below, together with Exhibit A. Unless specifically referenced as Event I or Event II, the terms and conditions apply to both Events. a) PRE -EVENT MEETING. Event Producer shall attend a minimum of one pre -event meeting to be scheduled by City no later than 60 days prior to each Event to include all city and county agency representatives that regulate and/or provide services before, during, and after Events. Upon completion of such meeting a Pre -Event Letter of Agreement defining specific details approved by the City, including all items set forth below shall be provided by City no later than two weeks prior to each Event. Event Producer shall abide by all terms and conditions set forth in the Pre -Event Letter of Agreement in addition to those set forth herein and in the Operational Conditions attached hereto as Exhibit A. b) EVENT HOURS. The Events will each be scheduled over a two day weekend period for approximately 10 to 12 hours each day plus set up and tear down time scheduled before and after each Event. The final schedule shall be mutually agreed between City and Event Producer. i) Cinco de Mayo — will be scheduled on or around May 5, 2012 and 2013. ii) Fiestas Patrias — will be scheduled on or around September 16, 2012 and 2013. c) TRAFFIC CONTROL. i) Street closures shall commence no earlier than the Thursday prior to each Event and will be staggered to minimize impact to drivers and residents. ii) Street reopening to vehicular traffic on Main and Broadway must be complete no later than 6:00 am the Monday following each Event.