MX LIVE - 2012 - Laserfiche WebLink

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of entertainment schedule, at which time City will provide written approval in the form of a letter from the City Manager or his designee. ii) Event Producer shall contract and pay for all talent, artists, performers, and entertainer expenses, including but not limited to travel logistics, licenses, permits, and technical requirements. iii) Event Producer shall arrange for and deliver to City no later than five days prior to each Event signed permissions allowing the use of photos and/or videos of participants and entertainers. iv) As part of the entertainment package, Event Producer shall incorporate at least one headliner for Saturday and Sunday as part of the entertainment segment of the event. The headliner shall be a musician or group that is recognized and established to be a regional draw within their music genre. v) Event Producer shall plan and coordinate the "El Grito" ceremony including arranging for necessary props and equipment and work in coordination with City, the Mexican Consulate, and other partners as deemed necessary by City to finalize the ceremony details, including identifying speakers and on-stage guests. vi) Event Producer shall work with City to schedule comments by dignitaries during the "El Grito" ceremony and as otherwise appropriate. vii) Entertainment on any stage is prohibited from tossing giveaways into the crowd. This also applies to the live remotes from any radio station. viii) Event Producer must maintain adequate, well -trained staff at each stage to prevent prohibited activities by artists and entertainers as defined in Exhibit A. ix) A penalty for failure to control artists and entertainers shall be imposed at $2,500 per occurrence. x) Event Producer shall pay for any additional expense for police intervention or other emergency response needed to protect the safety of people attending the event, crowd control, etc. as a result of its failure to control its entertainment. xi) The final entertainment schedule, including the end time of entertainment shall be mutually agreed between City and Event Producer. xii) Event Producer shall employ a stage manager to ensure the entertainment agenda is followed and that all artists and entertainers follow the requirements set forth herein and in the Operational Conditions attached hereto as Exhibit A. xiii) If Event Producer fails to enforce the closure time or other Rules and Regulations attached hereto as Exhibit A, the Police Department will immediately close the stage and disburse the crowd. Event Producer shall pay all City costs incurred in enforcing the approved entertainment schedule. h) ALCOHOL and TOBACCO. Event Producer agrees not to sell or distribute, or allow the sale of or distribution of, any tobacco products during the Events, with the exception of the approved plan for a Beer Garden. Sponsorship by alcohol product companies shall be allowed subject to pre -approval by City. Absolutely no direct tobacco product advertising shall be allowed within or associated with the Event. Neither tobacco product advertising nor alcohol product advertising shall be distributed to minors. i) MARKETING and COMMUNICATIONS. Event Producer shall be responsible for developing and implementing a Marketing and Communications Plan, which shall be submitted to City for review no later than 60 days prior to each event at the pre -event meeting. City retains final approval of all marketing and promotional material for Events. Marketing and Communications activities defined in the Marketing shall include but not be limited to i) Paid advertising, press releases and media advisories, web site content, advertisements, and other promotional materials