MX LIVE - 2012 - Laserfiche WebLink

Home Browse Search

ii) Development, printing, and distribution of event materials such as programs, rack cards, posters, banners, and signage iii) Event Producer to submit to City copies of all final press releases, web site content, and advertising for Events at least five business days prior to their use or release. iv) If a theme is considered, it shall be mutually agreed between City and Event Producer who will work with City to produce a creative brand to be used in all marketing materials. All promotional materials shall include the City logo. v) Development and implementation of a Customer Relations Plan that will provide effective and relevant communications to the merchants, residents, churches, and others within the Event boundaries to provide advance notice of Event activities and to mitigate problems that may arise. vi) Development and implementation of a Protocol Plan in conjunction with City to identify, invite, and support the participation of government and other community representatives. j) SPONSORSHIP. Event Producer shall have the right to solicit and retain sponsorship for the Event festivals and the Fiestas Patrias Parade under the following terms and conditions i) Event Producer shall work with City to coordinate sponsor recruitment and benefits packages to leverage sponsorship contributions in a collaborative manner. ii) City shall determine the location for sponsor banners along the parade route. iii) City shall receive copies of all draft sponsorship agreements for the Events no later than 30 days prior to each Event. All final sponsorship agreements must be submitted to City as soon as they are finalized, but not less than three (3) business days prior to the event. iv) Event Producer shall obtain City approval no later than 30 days prior to contracting sponsor benefits relating to the use of public spaces such as flag poles, banners and City facilities. All sponsor benefits packages must be submitted for City approval as soon as they are finalized, but in no event shall such sponsor benefit package be submitted less than three (3) business days prior to the event. v) City retains the right to approve all sponsor material which identifies the City by name, logo or City seal. vi) All sponsorship agreements/contracts must be between Event Producer and the participating sponsor or their "agencies of record" and not third parties; however, should a third -party sponsorship present itself, MX Live shall present to the City for consideration and the City will have final approval of same. vii) Event Producer shall acknowledge the City of Santa Ana, Parks, Recreation, and Community Services Agency (PRCSA) as Title Sponsor in all print and online promotional materials and make every effort to acknowledge PRCSA contributions in media interviews, public service announcements, and other sponsorship recognition opportunities. viii) Event Producer shall coordinate all arrangements for sponsorship acknowledgement including radio and print ads as well as any materials and announcements. ix) All sponsorship communications shall be subject to City review and final approval prior to release. k) RIGHT OF FIRST REFUSAL. Event Producer shall provide right of first refusal to merchants with businesses along 4`h Street and in the Fiesta Marketplace for booths located in front of said businesses at a discounted rate of $800 per booth per event. Merchants shall be given 30 days prior to each event to exercise such right of first refusal. After that date Event Producer may sell those booths to others. Event Producer shall provide to City verification of refusal by each merchant to purchase the booth space in front of their respective businesses no later than 30 days prior to each Event date. Cl