25E - AGMT - PARKING MANAGEMENT PLAN SRVS

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C. REQUIRED COMPONENTS AND TASKS The Consultant shall develop a parking management plan which comprehensively addresses the parking needs of the entire facility and its various types of users and tenants. The parking management plan will serve the SARTC's current and projected needs over a minimum of five years while accounting for future plans and projects involving the project site. The City shall provide the Consultant documents, plans, and studies related to the zoning, roadway modification, and other efforts that are underway or planned for the project site and surrounding area. The consultant is responsible for utilizing and incorporating the information provided in the documents for development of the parking management plan. A number of these documents are related to the City's Transit Vision. The Transit Vision aims to serve residents, workers, local businesses, and the transit - dependent, with the dual goals of improving mobility and strengthening connections to surrounding communities and cities. The Transit Vision focuses on development of the Santa Ana- Garden Grove Fixed Guideway (Streetcar) Project, the Santa Ana Boulevard Grade Separation, and the SARTC Master Plan. It is further supported by the Transit Zoning Code and the Station District Plan. In addition, the consultant is expected to utilize and incorporate relevant findings of the 2011 Orange County Transportation Authority (OCTA) Metrolink Station Parking Management Study. Specific components of the proposal and tasks necessary to complete a comprehensive parking management plan will at minimum include, but shall not be limited to: 1. Review of existing relevant documents, plans and studies as outlined above. 2. Understanding of existing conditions, current parking management, demand, and utilization — a substantial amount of this research shall be provided and included in the existing documents the consultant is responsible for reviewing. Consultant shall clearly indicate if additional research or data collection is proposed or recommended. 3. Analysis and recommendation of pricing and rate structure that is responsive to the parking demand and types of facility users (commuters, overnight, short-term, long -term, visitors, employees, etc.) 4. Assessment and recommendation of payment method and technology that best meets facility management's need for accurate parking control, ease of use by patrons, and cost - effectiveness to implement and operate. 5. Evaluation and recommendation for parking control enforcement — whether existing contracted security officers can effectively fulfill this duty or third -party parking management services are recommended. 6. Recommendations for improved user information, signage, and outreach to inform users about parking availability, regulations, and price. 7. Discussion of how proposed parking management plan mitigates potential impacts on surrounding area, especially neighborhood on- street parking. 259-13