25E - AGMT - PARKING MANAGEMENT PLAN SRVS

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Santa Ana's Transit Vision The goal of Santa Ana's Transit Vision is to serve residents, workers, local businesses, and the transit - dependent with the dual goals of improving mobility and strengthening connections to surrounding communities and cities. As part of this goal, the City has undertaken various studies to improve transit at the station. SARTC is proposed to undergo growth and various improvements over the next few years, including the Santa Ana Boulevard Grade Separation, the Santa Ana - Garden Grove Fixed Guideway Project, and proposed improvements in the SARTC Master Plan. The developments from the Transit Zoning Code and the Station District Plan will also have impacts on developments at the SARTC. The SARTC is a distinct landmark in Orange County, and IBI Group will ensure the Parking Management Plan addresses the City's Transit Vision goals while preserving the historical aspects of the station. Serving Transit Users As a major transportation hub, it is important that SARTC provides an attractive and safe environment for all users, including commuter rail, bus transit, or streetcar patrons. Understanding the needs of these users is critical for developing a plan and maintaining a facility that accommodates user needs and provides a welcoming and engaging environment. Providing amenities such as cafes, retail, and security are all potential strategies that can be incorporated as part of a pricing structure, while improving conditions at the station and enhancing the users' experience. The Parking Management Plan will provide recommendations to ensure the station is professionally managed and maintained to accommodate user and community needs. High Quality Service SARTC serves transit users as well as transit providers, including Metrolink, OCTA, intercity and interstate bus transportation, and airport and taxi services. SARTC also provides office space and rooms available for lease by tenants. The station is currently home to the Santa Ana WORK Center, the City of Santa Ana, and the State EDD, with potential additions in the future. In addition to transit users, employees and tenant customers also use SARTC on a daily basis, and may have different needs and parking patterns from transit users. The transit providers and tenants at SARTC are an integral part of the station and maintaining positive relationship is important to the development of the station. The Parking Management Plan will incorporate input from tenants to ensure the strategies recommended benefit all users. Sustainability With forecast population growth and increased ridership, it is essential that future development address sustainability issues and provide for sustainable growth. The goals and visions outlined in the SARTC Master Plan call for a sustainable transportation facility with low maintenance costs. The recommendations in the Parking Management Plan should take into consideration programs and activities that are aligned with the goals of the SARTC Master Plan and promote sustainability and encourage alternative commuting options to help manage parking demand. IBI Group is at the forefront of promoting sustainability through our work on transit - oriented developments and can provide the City with creative strategies and programs to implement at SARTC. City of Santa Ana N0. 12 -043 Parking Management Plan at the Santa Ana Regional Transportation Center IBI Group 6.11.12 14 25E -36