25E - AGMT - PARKING MANAGEMENT PLAN SRVS

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Parking Pricing Strategies There are several options for implementing a pricing structure at the SARTC, including overnight parking fees, reserved parking fees, monthly permits, etc. The OCTA Metrolink Station Parking Management Plan identifies a few options for the near -term (1 -5 years) and long -term (over 5 years). IBI Group will build on the recommendations from our OCTA report and incorporate additional strategies that may emerge from the data collection effort and discussions with City staff. IBI Group will evaluate the proposed strategies, for its effectiveness and ability to meet the needs of the various types of facility users. IBI Group will identify the strategies that are suitable for the short -term (1 -5 years) and long -term (over 5 years) timeframe. Parking Payment Method and Technology Several methods and technologies for the collection of parking payments have been employed at various transit stations across the nation. These payment collection methods include the more traditional operators stationed at the structure and advanced payment systems that utilized pay -by- phone, smart cards, in- vehicle meters, and e- parking. An assessment of each type of system will be conducted to see which method best serves the station and the City. Some stations with a pricing structure process the payments through City Hall, while some contract the service to a vendor. IBI Group will provide the City of Santa Ana an evaluation of the pros and cons of each method. Parking Enforcement Parking control enforcement is an important element to consider when implementing a pricing structure. Most stations with a pricing structure have some type of enforcement plan to ensure that patrons are utilizing the spaces correctly. Parking at the SARTC is provided on two - surface lots and a four -level parking structure; and would benefit from some type of parking control enforcement. Based on the proposed parking strategies, IBI Group will identify the level of parking enforcement needed. User Information, Outreach, and Signage Advances in parking technology have made it possible to implement real -time signage and parking availability at a reasonable cost. User information, outreach, and signage have been shown to improve user experience and reduce the time it takes to find a parking space. With the implementation of a pricing structure, users will need to be informed of the new parking rates and where best to park based on their needs. IBI Group will assess the types of user information, outreach, and signage based on the input received from Tasks 3 and provide the City with a list of options that incorporate associated costs to implement. Impacts of Parking Management Plan Studies have shown that the initial implementation of a pricing structure may meet opposition, especially if parking is currently free. The implementation of a pricing structure may have impacts on property located adjacent to the station as a result of spillover parking. The area surrounding the station currently provides public and residential on- street parking that will need to be analyzed for impacts from potential spillover parking. Parking spillover can be managed, but requires additional management and policies such as parking permits and time limits. IBI Group will analyze and evaluate strategies to address any potential spillover parking. Deliverables: • Technical Memorandum summarizing the analysis and evaluation of parking strategies at SARTC City of Santa Ana N0. 12 -043 Parking Management Plan at the Santa Ana Regional Transportation Center IBI Group 6.11.12 18 25E -40 i