25E - AGMT - PARKING MANAGEMENT PLAN SRVS

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User Surveys IBI Group proposes to employ two survey methods to obtain feedback from station users: • Car -Drop Surveys — The first method would utilize car -drop surveys to obtain feedback from users of the parking spaces at SARTC. The surveys would be left on car windows and could be collected through a mail -back process with surveys printed on postage -paid cards or a drop -box could be provided at the parking structure entrance and exit for patrons to drop off. • Online Surveys — To supplement the car -drop surveys, IBI Group will create an online survey where station users would be directed to complete a web -based survey. Users would be informed of the survey through signage or leaflets at the station. Access to the survey will also be provided through the City's website. Focus Group Roundtable Our second element would be focused on obtaining input from the tenants at SARTC. This can be accomplished by surveys or a tenant workshop or roundtable where tenants at the SARTC would be invited and consulted to provide their thoughts on parking conditions and needs in the Downtown. This could be a breakfast meeting where tenants could participate in the morning prior to operating business hours. The meeting would be conducted at SARTC and would involve focused discussions the issues and concerns of implementing a pricing structure. We would coordinate this meeting with the City as appropriate to insure adequate turnout. Deliverablos: • User Survey and Summary of Results • Business Survey and Summary of Results • Business Roundtable Session and Summary of Results TASK 4: PARKING ANALYSIS AND EVALUATION Objective: To identify a list of potential parking management strategies and solutions based on: 1)data collected in Tasks 2 and 3; 2)forecast parking demand; and 3) IBI Group's experience and expertise with the development of parking management plans. Key Issues: The information obtained through the data review effort and parking surveys will assist in establishing existing and future opportunities and constraints related to parking conditions at the SARTC. This information will be used by IBI Group to develop a long list of strategies designed to address the priority issues identified by the City and issues that emerge from the data review and survey efforts. Approach: This task will identify and evaluate the performance and acceptability of potential parking strategies intended to address the issues and opportunities that have emerged from the data and survey information collected in Tasks 2 and 3. IBI Group will apply our knowledge of parking management strategies and the implementation of these strategies in a variety of communities and settings. This task will include several components, including an evaluation of different parking pricing strategies, the methods for implementing the pricing strategies, enforcement of the proposed strategies, recommendations for improved signage and parking availability and pricing information, and the impact of the parking management plan to adjacent on- street parking. City of Santa Ana N0.12 -043 Parking Management Plan at the Santa Ana Regional Transportation Center IBI Group 6.11.12 17 25E -39