WESTBOUND COMMUNICATIONS - 2012 - Laserfiche WebLink

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Task 2-B: 2013 Education-Based Outreach Objective: Working with schools across OC to promote the P2P initiatives includes communications to Orange County's 180-plus schools and nearly 200,000 students, as well as direct outreach to 10,000-plus elementary-aged children. Task Description: Handle all aspects of programming, materials development and distribution, school assemblies and other activities/events during the first three quarters of 2013. Broadly, specific elements are envisioned to include the following programs and deliverables listed below. Deliverables • Elementary School Assembly Program - Extend and implement elementary school assembly program and promotion throughout Orange County, seeking to conduct approximately 45 total assemblies during the contracted period, or an annual average cf 5 assemblies per month over a 9-month period. - This encompasses scheduling, supporting and promoting assemblies leveraging Officer John Reed with elementary schools throughout Orange County. - Officer Reed is responsible for conducting assemblies on his own, with the exception of 10-12 assemblies which will be additionally staffed for formal research and feedback as well as for quality control. - Tasks include booking assemblies, managing the annual calendar, promoting events through OCDE, school districts and individual school sites, capturing, posting and distributing video, photos and other content, creating and distributing information kits (with kit assembly assistance from Officer Reed), post-event school follow-up and more. • OCDE & School Districts Communication Program - Develop and disseminate regular quarterly communications that promote ROC and P2P emergency preparedness initiatives to and through the county (OCDE) and school districts. - Create, promote and distribute quarterly communications and communications tools (total of 8 times during contract period) that support current "pipelining" activities that channel ROC and P2P information through existing vehicles such as newsletters, websites, mailers and so forth. - Stage six meetings and presentations with key OCDE and/or school district officials/representatives to promote and advance the ROC and P2P program and activities. Responsibilities: WBC shall: b. Develop the initiative and seek plan approval from the ROC Steering Committee Santa Ana shall: b. Approve plan and activities Completion Criteria: This task is considered complete upon the completion of the assembly period. Completion is planned for the end of Q3/2013. 21