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WESTBOUND COMMUNICATIONS - 2012
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WESTBOUND COMMUNICATIONS - 2012
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Last modified
8/21/2013 4:31:20 PM
Creation date
9/25/2012 2:26:50 PM
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Contracts
Company Name
WESTBOUND COMMUNICATIONS
Contract #
A-2012-104
Agency
POLICE
Council Approval Date
6/4/2012
Insurance Exp Date
5/6/2014
Destruction Year
0
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Task 4-113: 2013 ReadvOC Niaht at Anael Stadium <br />Objective: <br />Develop, implement and stage the fourth annual ReadyOC Night at a Los Angeles Angels of <br />Anaheim Major League Baseball game. <br />Task Description: <br />Using the best practices from 2010 - 2012, this promotion will include a "readiness giveaway <br />item" pre-game activities to secure Promises to Prepare, public address announcements about <br />ReadyOC, public service announcements on the Stadium video screen and other <br />complementary activities to promote ReadyOC and the Promise to Prepare campaign. <br />Responsibilities: <br />WBC shall: <br />a. Work with the Steering Committee to identify and develop the ReadyOC Night at Angels <br />Stadium promotion. <br />b. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon completion of the promotion and dependent on the <br />dates assigned by the Angels. It is anticipated to be completed in Q3/2013. <br />Task 4-C: 2012 Leveraaed Promise Drives <br />Objective: <br />Explore opportunities through the ROC Steering Committee to partner with key county <br />organizations to help drive community-wide emergency preparedness pledges. <br />Task Description: <br />Work with the ROC Steering Committee to target the OC Fair, Angels and the Ducks for no- <br />cost and/or in-kind support for the ROC campaign. The scope of these drives will be <br />proportional to the ability of the committees (or Corporate Advisory Council) to leverage <br />relationships to minimize or eliminate promotional and/or sponsorship costs. <br />Responsibilities: <br />WBC shall: <br />a. Work with ROC Steering Committee and/or Corporate Advisory Council to support <br />inquiries as appropriate <br />Santa Ana shall: <br />a. Work with ROC Steering Committee and/or Corporate Advisory Council to support <br />inquiries as appropriate <br />24
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