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Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan and <br />Project Manager. <br />implementation approvals from the Santa Ana <br />Santa Ana shall: <br />a. Approve plan and implementation activities. <br />Completion Criteria: <br />This task is considered complete upon the launch of the microsite, and maintenance of the <br />microsite through the performance period. <br />Task 3: S4 Social Media Platform Launch <br />Objective: <br />Launch and implement a strategic social media program supporting S4 public awareness <br />activities and engagement activities using Twitter, Facebook, YouTube and Instagram. <br />Task Description: <br />Create and manage all S4 social media content updates, management and maintenance. This <br />include developing and monitoring 24/7 social media content and managing selected social <br />media platforms noted below, all in accordance with approved S4 processes and protocols for <br />each medium. The program includes the following activities: <br />a. Social Media Master Plan - create a master strategic plan and annual calendar that <br />clearly defines the approaches and tactics for an integrated social media initiative using <br />Twitter, Facebook, Linkedln and YouTube <br />b. S4 Twitter - develop content and manage channel <br />c. S4 Facebook - develop content and manage channel <br />d. S4 Instagram - develop content and manage channel <br />e. S4 YouTube - develop content and manage channel <br />Responsibilities: <br />WBC shall: <br />e. Develop the initiative and seek plan and program approval from the Santa Ana Project <br />Manager <br />f. Execute the promotion in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task requires completion of the Social Media Master Plan, the launch of the social media <br />channels and maintenance of the social media platforms throughout the program period. <br />Task 4: S4 Information & Materials Toolkit <br />25A-29 27