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Objective: <br />Produce and distribute information materials (fact sheets, flyers, signs) that support efforts to <br />build public awareness and generate engagement around the S4 initiative. <br />Task Description: <br />Create a toolkit of elements available electronically and as hand-outs to the public. These <br />elements will include: <br />a. Fact Sheet (10,000 Quantity) - create an S4 fact sheet that explains the initiative and <br />campaign <br />b. Flyer/Signage/Banner - develop a standardized one-page, visually-driven promotional <br />piece that can be leveraged as a flyer, sign, banner or other display material. <br />c. Templates - convert all materials into templates that can be accessed and leveraged by <br />S4 partners, stakeholders and the public. <br />Responsibilities: <br />WBC shall: <br />a. Produce and complete the toolkit with approval from the Santa Ana Project Manager <br />b. Implement distribution of materials in conjunction with overall promotional efforts <br />Santa Ana shall: <br />a. Approve the toolkit elements <br />Completion Criteria: <br />This task is considered complete upon the delivery of all materials and templates. <br />Task 5: S4 Citizens & Community Booth & Initial Outreach (6-8 months) <br />Objective: <br />Develop and produce an S4-branded booth and begin initial ongoing community and citizens' <br />outreach at targeted transit, community, law enforcement and other designated events and/or <br />presentation venues, seeking to reach and engage with hundreds of thousands of citizens and <br />community members. <br />Task Description: <br />Create and produce an S4-branded table/booth to be used for community outreach events and <br />activities promoting S4 messaging. Additionally, this includes calendaring, staffing and <br />managing up to 6 initial community events (ex. Angels, National Night Out) events as well as <br />presentations to targeted community organizations/groups (ex. Crime Alert Network). <br />Deliverables: <br />a. S4-Branded Table/Booth - create a dynamic table/booth with a banner, draping and <br />promotional signage that can be leveraged for outreach events. <br />b. Master Community & Citizen Events Calendar - create and manage a master annual <br />calendar for all milestone events that S4 will participate in and/or staff in support of S4 <br />promotional outreach efforts. <br />25A-30 28