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EXHIBIT A <br />City of Santa Ana <br />Fixed Guideway Project <br />Proposed Public Outreach Support <br />Arellano Associates <br />Proposed Outreach Services <br />Arellano Associates (AA) has developed a specialized expertise in public outreach programs for <br />numerous and varied public infrastructure programs and planning projects throughout Southern <br />California. AA is pleased to propose the following outreach services to support the City of Santa <br />Ana's ongoing fixed guideway planning process including stakeholder outreach efforts and the <br />public release of the environmental document. The project is considering two street car <br />alignments creating a circular loop through downtown and connecting to Harbor Boulevard <br />through the P.E. right -of -way, one TSM /bus alternative and a no build alternative. AA will work <br />closely with the City of Santa Ana staff to help inform, educate and foster support for the <br />proposed project and to obtain feedback about potential impacts and proposed mitigation <br />measures outlined in the environmental document. It is anticipated that the duration of this <br />focused outreach effort will extend through March 2013. <br />Proposed outreach activities include: <br />1. Compile downtown business stakeholder data garnered from door -to -door outreach to <br />be conducted by Arellano Associates; <br />2. Conduct one -on -one briefings with downtown businesses and other stakeholder groups <br />identified by the City and be available to the City with any public hearing support needed <br />to complete the environmental phase of the project; <br />3. Provide assistance to the City as needed with the editing, development, Spanish <br />translation and dissemination of collateral materials needed to support the public <br />outreach efforts outlined here; <br />4. Team coordination through periodic meetings with City and project development team. <br />AA will work at the direction of the City of Santa Ana and will provide support for timely delivery <br />of the environmental documentation process. <br />Scope of Work <br />Task 1: Business Stakeholder List: AA will focus on the downtown business corridor to lay out <br />a strategy for door -to -door outreach. As a product of this effort, Arellano Associates will compile <br />a data record summarizing these efforts and documenting this business communication. A <br />business stakeholder list will be compiled and delivered to the City at the completion of this <br />scope of work. <br />7 <br />