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SECTION 6. TRAINING POLICIES I Paget <br />REINFORCING CUSTOMER SERVICE: STRIVE FOR EXCELLENCE <br />To reward positive customer service and operations standards, the Company follows up its training with Strive for Excel- <br />lence, a compilation of more than 40 distinct employee motivation and rewards initiatives that reinforce the skills learned <br />during the training process. Some of these reward and recognition programs: <br />• Frontline Jeopardy is a month-long game led by facility supervisors to encourage employee knowledge of operational <br />and customer service policies and details. Employees who answer 12 questions correctly in a given month receive a prize, <br />such as a gift certificate. <br />• Awesome Attendance rewards team efforts at being on the job every day for a month. Winning teams receive pizza <br />parties and certificates of achievement. <br />• Beat the Clock helps reduce tardiness by rewarding employees who show up early for work each day. <br />• Looking Good gives every employee properly in full uniform for a week a playing card. At the eno of the month, the <br />employee with the best poker hand wins a gift certificate, although everyone gets a prize. <br />• A Is for Accuracy recognizes cashiers who complete accurate daily revenue reports. <br />• I've Got the Drive showcases shuttle bis drivers and valet attendants who provide top-notch customer service and <br />meet performarce goals. <br />Employees are also required to attend formal refresher training sessions to "brush -up" on their customer service skills. <br />These sessions cover topics such as customer relations, creating first impressions and organizing workstations. <br />STANDARD UNIVERSITY" —CUSTOMIZED, ON-LINE TRAINING <br />We have found that the wide array of management skills that we require—from technical skills such as accounting proce- <br />dures and computer efficiency to management skills such as employee development, customer service proficiency and <br />the ability to successfully delegate and supervise others—necessitates the use of several training methodologies. Com- <br />pany uses video -based classroom sessions, self-directed learning packages and computer-based training programs to <br />form a comprehensive, effective program providing management employees with the tools they need tc successfully man- <br />age parking facilities up to our exacting standards. Utilizing the power of the Internet to effectively combine and leverage <br />these training activities, our company has developed an in-house, Web -based training system—Standard University --to <br />provide every manager with the knowledge and skills needed to successfully perform specific job responsibilities. From a <br />secure company Web site, each manager's .supervisor downloads Standard University- content to create a customized <br />training plan for that manager. Each moduli of selected information contains corporate policies, instructions and exer- <br />cises that blend learning theory with practical, on-the-job applications. The supervisor evaluates the manager's work prod- <br />uct to ensure that the participant has mastered the content and identified location -specific requirements. The Web site <br />also houses related materials to support continuing education and career development. Our corporate training depart- <br />ment downloads status information from the Web site to assist management in assessing the training progress of individ- <br />ual employees. <br />SPECIFIC TRAINING PLANS FOR MANAGERS <br />Facility Managers - New facility managers participate in an independent training program that includes a workbook and a <br />supplemental video that emphasize the development of leadership skills: keys to recruiting, interviewing, hiring and train- <br />ing skilled employees: understanding the disciplinary process: and meeting our demanding customer service standards. <br />In addition, we provide our facility managers with several local resources to augment and complete their training. Each <br />facility manager receives a computer-based training program that guides the manager through the company's on-line in- <br />formation computer database system. This corn puter- based training itself s then supplemented with a job and accounting <br />guide. <br />Senior Managers - Our senior managers participate in a similar self-directed training program that focuses on supervisory <br />skills as well as planning, organization, delegation and motivation. The training program design also allows managers to <br />practice their new skills while on the lob. This supervisory skills development package is complemented with an orienta- <br />tion at our corporate headquarters, where each senior manager spends time enhancing his or her skills in the fields of <br />hiring and payroll processing, revenue control and auditing procedures, profit and loss statement analysis, budget fore- <br />casting. and marketing for maximum profitability. <br />