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c entral <br />PARKING <br />City of Santa Ana <br />Attn: Gabriela P. Lomeli <br />Project Manager <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />February 14, 2013 <br />Dear Ms. Lomeli, <br />Thank you for the opprtunity to manage the parking portfolio for the City of Santa Ana. As per our <br />discussion, preceeding are the key points of the negotiated terms we have agreed upon and will be <br />incorporated as part of our proposal. Central Parking has reduced our monthly parking management fee <br />to $2,500.00 per month. We are able to reduce the fee by absorbing the cost associated with our <br />proposed web -based initiatives, which include the following: Web marketing, Location Central, <br />WeblAsion, and IT support from our corporate office. in order to ensure a smooth transition, we have <br />incorporated additional community outreach as part of our proposal. <br />Again, we truly appreciate the opportunity to expand our partnership with the City of Santa Ana and <br />look forward to working with you and your staff to improve and enhance the parking program for the <br />citizens and visitors to downtown Santa Ana. �^ <br />Sincerely, <br />Muhammad Mansoor <br />Regional Manager <br />Central Parking System, Inc. <br />EXHIBIT 3 <br />25A-75 <br />