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SECTION 1, COVER LETTER <br />Central <br />" PARKING <br />Gabriela P. Lomeli <br />Project Manager <br />City of Santa Ana <br />20 Civic Center Plaza <br />Santa Ana, CA 92701 <br />Page 1 <br />Central Parking System, Inc. <br />3420 Bristol St. Suite 225 <br />Costa Mesa, CA 92626 <br />Phone: 714.751.2855 <br />Fax: 714.751.3650 <br />RE: RFP 12-060 - Parking Operations and Management Services Downtown Parking Facilities <br />Dear Ms. Lomeli: <br />We thank you for allowing Central Parking to participate in your request for proposal for Parking Operations and <br />Management Services for the Downtown Parking Facilities. We are keenly interested in providing the services <br />requested by the City, and have formulated our response using substantive, site-specific content and form: in strict <br />adherence with this RFP. <br />We are very excited about the opportunity to partner with the City yet again, in helping make their parking program <br />a stakeholder friendly, technologically advanced and customer services driven system which encourages continued <br />economic prosperity for the City. We were recently awarded the Parking Enforcement contract by the City of Santa <br />Ana where we have had much success in managing the enforcement program for the City and the Santa Ana Police <br />Department. Our oroven track record in the City of Santa Ana is one of the many examples of our commitment to <br />the success of our clients. We are confident that we can deliver the same superior service and expertise in <br />managing the City's parking assets. <br />Recently, Central Parking completed a transformational merger with Standard Parking Corporation, which <br />effectively doubled the size of our firm, and significantly enhanced the parking management capabilities we offer <br />our clients, particularly in Southern California - in the municipal realm. Central Parking, now a wholly owned <br />subsidiary of Stardard Parking Corporation, along with our dedicated municipal division, SP Pluse Municipal <br />Services is well versed in municipal parking operations as well as the nuances of working with and representing a <br />public entity. As one of the largest operators of parking and parking related services in the nation, we manage over <br />4,400 facilities nationwide, many of which are located in Southern California. Our combined credentials and <br />qualifications represent the best of both firms; and offer the City of Santa Ana instant access to cutting-edge <br />operating and technology platforms, highly qualified personnel, and quantum administrative capacities to yield a <br />local parking management tour de force. We manage portfolios for many local public agencies including the cities <br />of: Anaheim. Long Beach, Newport Beach, Riverside, Santa Monica. Carson, Anaheim Redevelopment Agency (now <br />City of Anaheim), Los Angeles. LAX Airport and Toll Roads of Orange County. A more comprehensive list of our <br />municipal references is included in Section 2 - Firm and Personnel Experience. <br />Based upon your RFP guidelines, we have prepared a succinct and comprehensive proposal that encompasses the <br />needs of serving the visitors and employees of the City in a manner that is expected by ,you. Through our on site <br />visits. we have a firm understanding of the complexities of your parking operations. Our desire is to bring as much <br />professionalism to the City in our management of the City's parking program, as you have in your own progressive <br />City management. <br />25A-76 <br />