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LECTION 1, COYER LETTER I Paget <br />In our response to this RFP, we have paid special attention to the City's primary goals of selecting a qualified team <br />that will provide a first class operation while ensuring a safe, citizen -friendly, fair and well-maintained parking <br />system. We are confident that with the implementation of our plan, the City will see measurable results in the <br />short term. Our experienced management team will be responsive and will successfully serve the needs of the City <br />with a sense of urgency. In addition, our goal will be to make necessary operational recommendations to maximize <br />parking revenues and to achieve operational excellence through the implementation of cutting edge technology by <br />modernizing the current equipment and to ircrease the quality of services for the public. <br />With decades of experience, Central Parking has proven to be an effective, dedicated and committed partner to the <br />overall success of most complex parking programs for municipalities throughout the United States. The experience <br />and expertise we have gained over the years. along with the qualifications of our management team, our local <br />presence and the financial strength of our corporation makes us a valuable resource to the City of Santa Ana. We <br />have progressively developed site specific manuals. training methods and policies & procedures that provide the <br />operations with a consistent level of service and ultimately achieving operational excellence. We will conduct an <br />initial Operational Effectiveness Study within 90 days of the start of the operations to make the necessary <br />recommendations to the City of Santa Ana to improve the overall condition of the facilities and quality of service. In <br />addition, Central Parking will utilize our current staff in nearby locations for mentoring and training of the staff in <br />Santa Ana. We also will have the ability to mobilize additional staff witnin a moment's notice by cross training our <br />staff at Bowers Museum, Santa Ana, South Coast Plaza and Anaheim. This will ensure uninterrupted service as <br />well as our ability to extend our efforts, should the City of Santa Ana desire. Awarding this contract to Central <br />Parking would enable the same excellent service and the extension of our already successful relationship. <br />All elements of this RFP have been reviewed and understood. At the successful execution of a mutually agreed <br />upon Agreement, our intent is to perform the services as outlined in this RFP and as required by the City. We are <br />willing to enter into an Agreement with the City under the terms and conditions prescribed by this RFP and in the <br />Sample Agreement, subject to any additional information provided in the addendums and subject to any exceptions <br />noted during the contract negotiation phase. <br />Please direct all questions and communications regarding this proposal to: <br />Muhammad Mansoor <br />General Manager <br />Central Parking System, Inc. <br />3420 Bristol St. Suite 225 <br />Costa Mesa. CA 92626 <br />Phone: 714.751.2855 <br />Fax: 714.751.3650 <br />Email: <br />Sincerely, <br />Muhammad A. Mansoor <br />f <br />i <br />25A-77 <br />