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tJICTION S, PLANS I Page <br />IMPLEMENTATION PLAN <br />PHASING APPROACH <br />Our local team and our municipal division are well versed in Turn Key Parking Operations. We have successfully integrated, <br />marketed, upgraded technology, provided stakeholder meeting, educational workshops as well as implementing an <br />Informational & Customer Support Hotline fo• the public. Our knowledge and expertise in successfully transitioning from <br />both City Operated (in-house) operations and from other parking operators is critical and our current client list <br />demonstrates our ability to implement and execute our plans successfully. Our most recent success stories include the <br />transition of parking programs in the City of Riverside and City of Newport Beach. <br />Although one woild not consider parking attendant a typical customer service representative, it is critical that the parking <br />management efforts still follow the strict guidelines of a true Ambassador Program. We have found that Premier Training <br />yields outstanding results and have adapted the training principles of our hospitality subsidiary, USA Parking, via its USA <br />Parking University, and with our recent merger with Standard Parking, Corporation, through their.Ston0ard University, are <br />now responsible for our national training programs. OUr fulf-tirrie.trainers, .with over 60 ye ns of hospitality experience will. <br />organize anti administer training to our Sarits Ana "Team at least *161, a year. Training classes will consist of Aggressive <br />Hospitality, Service Recovery, Cash Handling, Loss Prevention, Revenue Management, Relationship Building, City <br />knowledge and much more. All training is based on American Automobile Association (AAA) Five Diamond Standards. <br />These training sessions will be held our Costa Mesa offices near South Coast Plaza on the corner of Bristol and Sunflower. <br />It is not enough to just look to the future, as a category leader we must help define it. Central Parking is accelerating in rnu- <br />nicipal service contracts all across the county for just this reason. Through technological advances, national resources, and <br />institutional best practices we have consciously focused on the desired contract deliverables of Exceptional Service• <br />Reliabilityost end CEffective Solutions for our clients. <br />PERFORMANCE EXPECTATIONS AND EVALUATION <br />Central Parking recommends meeting with the City representative on a weekly or monthly basis to review operations. To <br />ensure a high level of client and customer satisfaction, we also recommend meeting quarterly to evaluate Central Parking's <br />overall performance. At our City of Anaheim project, we meet once a week for an operational overview and meet quarterly <br />for a thorough qualitative evaluation of our performance. A scoring system is used to gauge the performance of our team. <br />Criteria for evaluation consists of categories including customer service, meeting financial thresholds, contract compliance, <br />communication, cleanliness and maintenance. These quarterly meetings are extremely helpful for both the City and our <br />team as it helps identify any areas that need improvement. As the Parking Services provider, Central Parking will comply <br />with all given guidelines from the City and will only require the assistance from the City on matters that are beyond the <br />scope of our contractual obligations. With that being said, we hope to establish an open line of communication with the City <br />liaison. where a strong partnership can be formed. <br />25A-97 <br />