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Task Description: <br />Handle all aspects of website updates, site optimization, site maintenance, site management <br />and site metrics/reporting needs in accordance with ROC approved processes and protocols. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and collateral materials <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period. Completion is <br />planned for the end of Q1/2014. <br />Task 6-C: Social Media Content Updates, Management & Maintenance <br />Objective: <br />Develop and monitor 24/7 social media content as well as manage platforms for ROC Twitter, <br />Facebook, YouTube and Instagram channels, all in accordance with the approved processes <br />and protocols for each medium. <br />Task Description: <br />Handle all aspects of social media updates, optimization, maintenance, management and <br />metrics/reporting needs in accordance with ROC approved processes and protocols. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and collateral materials <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period. Completion is <br />planned for the end of Q1/2014. <br />TASK 7: COMMUNITY & CITIZENS OUTREACH <br />Objective: <br />Develop and implement ongoing community and citizens' outreach at targeted community, <br />emergency preparedness and other designated events and/or presentation venues, seeking to <br />reach and engage with hundreds of thousands of citizens and community members. <br />Task Description: <br />Calendar, staff and manage up to 36 community (ex. Brea Fest) and emergency preparedness <br />(ex. National Night Out) events as well as presentations to targeted community <br />organizations/groups (ex. Boy Scouts). <br />20