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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to Project <br />Schedule unless otherwise noted. <br />Task 1: S4 Annual Marketing Road Map <br />Objective: <br />Develop and present a 40-45 page plan that details all objective, target audiences, strategies, <br />tactics, timelines and budget allocations. <br />Task Description: <br />This task includes creating, presenting and implementing a marketing road map that guides all <br />marketing and promotional activities for the year. <br />Responsibilities: <br />WBC shall: <br />a. Develop the plan (road map) and seek approvals from the ROC Steering Committee <br />b. Execute the road map in accordance with approved plans <br />Santa Ana shall: <br />a. Approve the plan <br />Completion Criteria: <br />This task is considered complete upon the completion and approval of the plan by the Santa <br />Ana Project Manager. <br />Task 2: S4 Microsite Launch <br />Objective: <br />Design and launch a microsite web hub for OC's S4 initiative. <br />Task Description: <br />Westbound will conceive, design, develop, host and maintain an S4 microsite (up to 10 pages <br />maximum) to serve as the campaign's online hub. Importantly, the site will focus on promoting <br />public awareness of and exposure for the S4 initiative, though links and contact information will <br />be included to direct concerned citizens to appropriate operational reporting and response <br />mechanisms (for example, 911). Activities include: <br />a. Development and Launch of Microsite - craft, launch and then promote a new S4 <br />microsite. <br />b. Site Content Updates, Management & Maintenance - develop and implement 24/7 <br />website content, maintenance and management activities and support. This includes <br />handling all aspects of website updates, site optimization, site maintenance, site <br />management and site metrics/reporting needs in accordance with approved processes <br />and protocols. <br />26