WESTBOUND COMMUNICATIONS - 2013 - Laserfiche WebLink

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Responsibilities: WBC shall: a. Develop the initiative and seek plan and Project Manager. Santa Ana shall: implementation approvals from the Santa Ana a. Approve plan and implementation activities. Completion Criteria: This task is considered complete upon the launch of the microsite, and maintenance of the microsite through the performance period. Task 3: S4 Social Media Platform Launch Objective: Launch and implement a strategic social media program supporting S4 public awareness activities and engagement activities using Twitter, Facebook, YouTube and Instagram. Task Description: Create and manage all S4 social media content updates, management and maintenance. This include developing and monitoring 24/7 social media content and managing selected social media platforms noted below, all in accordance with approved S4 processes and protocols for each medium. The program includes the following activities: a. Social Media Master Plan - create a master strategic plan and annual calendar that clearly defines the approaches and tactics for an integrated social media initiative using Twitter, Facebook, Linkedln and YouTube b. S4 Twitter - develop content and manage channel c. S4 Facebook - develop content and manage channel d. S4 Instagram - develop content and manage channel e. S4 YouTube - develop content and manage channel Responsibilities: WBC shall: c. Develop the initiative and seek plan and program approval from the Santa Ana Project Manager d. Execute the promotion in accordance with the approved plan Santa Ana shall: a. Approve plan and promotion elements Completion Criteria: This task requires completion of the Social Media Master Plan, the launch of the social media channels and maintenance of the social media platforms throughout the program period. Task 4: S4 Information & Materials Toolkit 27