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U.S., Latin America, Europe, Asia, Russia, and the Middle East. '[he group Includes business consultants,
<br />nonprofit leaders, successful serial entrepreneurs, professors, and former elected and appointed
<br />government officials. Essergy's website, www.essergy.net, contains a list of Senior' Associate
<br />accomplishments; government, private, nonprofit and university clients; a summary of engagements,
<br />projects, and publications; and the most widely used EDA hlog on the Internet,
<br />For this project, the probable Essergy consultants include:
<br />• lilt Oomingaez, Principal, Senior Assoelate, Proje.ctCo loader, Economic development
<br />specialist and expert at sustainability, with national reputation for work in underserved
<br />communities and disaster areas, most read EDA blogger, has raised nearly $80 million for
<br />nonprofits and communities.
<br />• Philip Borden, PhD, Principal, SentorAssociate, Project Leader,. Former professor at UCLA and
<br />USC, serial entrepreneur, nonprofit leader at local arid national levels, consultant on five
<br />continents, author of 100 publications and formal presentations on economic and business
<br />development, state and national legislative testimony. Has conducted strategic planning for for-
<br />profit and nonprofit entities, written or advised on over 100 business plans.
<br />• Barbara Lancaster, Senior Associate, Coach, Organizational analyst and coach, formerly Vice
<br />President, R.R. Donnelly, national board member forJumor Achievement. Strategic planning
<br />expert for for-arid nonprofit entities nationwide, from $1-100 million In revenues, and leading
<br />coach on organizational culture, executive time management, board development,
<br />• Joseph Ames, Senior Assac€ate, Former business editor for Miarnl Herold and Orange Country
<br />Register, coordinator of national research/application programs for W.C. Irvine and SRI, named
<br />to 100 most influential in Orange County for education activities for underserved Latinos.
<br />• Meskerem Tadesse,. 1VIBA, Financial pollcos/procedures expert, formerly in charge of
<br />international arbitrage for Chrysler Corporation, coach and training expert for utilities, adjunct
<br />business professor.
<br />AN ALTERNATE PLAN TO CONSIDER
<br />l _h2 idea. We believe that Santa Ana ought to consider creating a regional approach to the quote it has
<br />requested. Essergy has created such regional plans in the past. Any costs incurred would be In addition
<br />to the fee proposed. These costs would not have to be borne by Santa Ana and in fact would reduce the
<br />amount Santa Ana has to pay by averaging the cost across several communities.
<br />The a Jed contmunities? The key regional collaborator should he Santa Ana. It is roughly comparable
<br />in size, and in economic development, racial-ethnic composition, and workforce challenges. Of course,
<br />there are important differences between the structure and needs of the two communities. However,
<br />the similarities create potential clusters in the arts and entertainment, manufacturing, hospitality, and
<br />health care as well. It also might be advantageous possible to add the smalleii cornrnunlues of Garden
<br />Grove, Stanton, Buena Park, and Westminster. Although they would complicate administration, they
<br />also would extend racial-ethnic diversity and employment/educational balance issues.
<br />The rationale. Although the New State Plan Summary awards only two points to a regional approach,
<br />the benefits are longer Farm. The Economic Development Administration of the Department of
<br />Commerce (EDA) rewards regional oconomic development projects much more readily than single city
<br />plans. "Collaborative Regional innovation" is EDA's number one investment priority (see www.eda.¢ov),
<br />and on March 1.8 EDA released a new initiative stressing that priority for "Make It in America
<br />manufacturing (see
<br />www07.grants.gov/search/se,arch.do;jsession id=Yxy7 RH NJ6xP N n FJvyFptRpyJ Ih RFIDCpgVPdtli6nCvpbwT
<br />Proposal to Santa Ana TssBrgy Co ttatng 3/22/2013 Page 8
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