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<br /> <br /> <br /> <br /> <br /> <br /> next decade suggests that technology related skills can provide that path. According to the California <br /> Occupational Employment projections for 2010-2012, California's total occupational employment, the majority <br /> of industries in California are expected to grow only 3.8 percent over the next two years. Yet, jobs in <br /> information, communications and technology fields will grow 7 percent over that time period, according to the <br /> most recent study of California's job situation by BW Research and California Community Colleges Economic <br /> and Workforce Development Centers of Excellence and the Mid-Pacific ICT Center. Occupations such as Film <br /> and Video Editors, Multi-Media Artists, and Animators are expected to grow because of the rising demand for <br /> films due to home entertainment options such as cable, satellite, and Netflix. In the longer term, the Bureau of <br /> <br /> Labor Statistics' latest Occupational Outlook (http://www.bls.gov/oco/ocos090.htm ) suggests that video and <br /> web design-related employment will grow between 8 and 24 percent in the next ten years (Please refer to <br /> attachment R for more detailed breakdown). And these projections cannot anticipate the growth of new <br /> professions that may develop from these paths in the future. <br /> <br /> VI. Proposed Program <br /> The "Seeds to Trees Digital Media Technology Academy" program developed by the Santa Ana Public Library <br /> in partnership with the Rancho Santiago Community College District's (RSCCD) Corporate Training Institute <br /> (CTI) program is a free comprehensive apprenticeship program comprised of paid training and work-experience <br /> student internships for 20 youth ages 16-21 leading to certifications in the fields of digital media technology. <br /> Of these 20 WIA eligible student interns, 8 youth (40%) will be "Out-Of-School Youth" (ages 16-21) and 12 <br /> youth (80%) will be "In-School Youth" (ages 16-21). At least 2 (10%) will be foster, probation and/or youth <br /> with learning disabilities. <br /> <br /> This program will promote the Santa Ana Youth Council's (SAYC) vision for Santa Ana Youth by creatively <br /> addressing each one of the major target areas in the SAYC's vision. Having identified the need for community <br /> savvy digital content producers, the Santa Ana Public Library and RSCCD will provide an opportunity for <br /> youth participants to learn valuable job skills while contributing to their community's knowledge of youth <br /> related issues. While the program has a certain amount of structured content creation, the students themselves <br /> will be given a large amount of room in which to voice their own unique perspective on the issues facing Santa <br /> Ana youth. By tapping into this creative partnership between the SAPL and the RSCCD, both institutions will <br /> increase their capacity to serve youth patrons. <br /> Advances in information technology have inundated the lives of millions with a vast amount of media. User <br /> generated content has fast become a source of news, entertainment, and artistic expression for an entire <br /> generation of web savvy individuals. As e-commerce continues to grow at faster rates than the rest of the <br /> economy, the ability to express one's insights with multimedia presentations has become an increasingly <br /> marketable skill. Those individuals with the proper training and knowledge of digital creation tools will be in a <br /> prime position to excel in a 21s` century economy. Many of our local youth are already naturally web savvy and <br /> are open to the idea that they could one day follow a career in digital content creation. In this way, the digital <br /> media academy taps into a youth's desire for self expression and teaches valuable work skills in the process. <br /> <br /> In collaboration, the efforts of staff members have produced notable successes, especially with WIA-mandated <br /> goals. The program has achieved full enrollment very early in the cycle for both 2011-2012 and 2012-2013. <br /> Thus far, a total of forty participants have completed the first phase of the training successfully, and were <br /> awarded certificates from Rancho Santiago Community College District testifying to their mastery of digital <br /> media preproduction skills. Our out-of-school participants are working to complete high school requirements <br /> under staff supervision. In pursuit of WIA employment development goals, participants have been able to take <br /> EXHIBIT A <br /> <br /> 25E-26 <br />