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f+yl itsll f�'_5lU E�l�lta<f)���Lfl:� E <br />City of Santa Ana I Water Resources Division <br />8 -01 -2013 to 7 -31 -2014 <br />STUDENT EDUCATION PROGRAM <br />Overview: Engaging school age children with important water conservation and environmental <br />initiatives will establish the groundwork for better - informed adults and Santa Ana residents. The <br />Water Resources Division recognizes the importance of reaching out to school age children through <br />local schools and other community partners and has asked SL to create a campaign. <br />General Scope of Work: We will research and outline a multilevel education campaign that will <br />not only inform students but also strengthen relationships with community partners as well as help <br />create goodwill within the community. We will establish the campaign and ensure everything is set in <br />place forthe 2014 -2015 school year. This will include research, meetings, establishing strategic <br />and community partnerships (if relevant), and developing initial communications forthe campaign <br />launch. Budget allocation: 15% <br />MISCELLANEOUS <br />In addition to these key areas, SL's engagement will include miscellaneous writing projects such as <br />the development of articles for the Santa Ana Green newsletter and awards submissions as well as <br />documentation for the Prop 218 sewer rate increase. The miscellaneous budget will include monthly <br />meetings and conference calls with the client Budget allocation: 15% <br />Annual Communications Budget: $25,000 <br />As stated above, the annual budget covers project- and hourly -based work on client meetings, <br />research, marketing campaign and media relationship strategy development, copywriting, editing <br />and design services, and other items described in this proposal. Costs for each project will be <br />estimated and submitted for approval prior to commencement. The hourly rate for ongoing media <br />relations, client meetings, and strategic marketing and campaign development is $165. <br />If this Statement of Work is agreeable, please sign, scan and e -mail back to <br />ohanlon @straigthlinecomm.com or fax back to 818.386.1964. A formal contract will then be <br />forwarded for your execution. Monthly billings are invoiced on the 15th of the month; Invoices are <br />due and payable net 30. Terms for large expenditures such as for photography and printing are <br />50% to start, 25 %atdirection approvals, and 25 %atfinal approvals. <br />Note: The monthly budget does not include costs for PR Newswire, photography, printing, mailing or <br />other outside expenses. <br />Page 1 4 <br />