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10 next decade suggests that technology related skills can provide that path. According to the California Occupational Employment projections for 2010-2012, California's total occupational employment, the majority of industries in California are expected to grow only 3.8 percent over the next two years. Yet, jobs in information, communications and technology fields will grow 7 percent over that time period, according to the most recent study of California's job situation by BW Research and California Community Colleges Economic and Workforce Development Centers of Excellence and the Mid -Pacific ICT Center. Occupations such as Film and Video Editors, Multi -Media Artists, and Animators are expected to grow because of the rising demand for films due to home entertainment options such as cable, satellite, and Netflix. In the longer term, the Bureau of Labor Statistics' latest Occupational Outlook (http://www.bls.Qov/oco/ocos09O.htm ) suggests that video and web design -related employment will grow between 8 and 24 percent in the next ten years (Please refer to attachment R for more detailed breakdown). And these projections cannot anticipate the growth of new professions that may develop from these paths in the future. VI. Proposed Program The "Seeds to Trees Digital Media Technology Academy" program developed by the Santa Ana Public Library in partnership with the Rancho Santiago Community College District's (RSCCD) Corporate Training Institute (CTI) program is a free comprehensive apprenticeship program comprised of paid training and work -experience student internships for 20 youth ages 16-21 leading to certifications in the fields of digital media technology. Of these 20 WIA eligible student interns, 8 youth (40%) will be "Out -Of -School Youth" (ages 16-21) and 12 youth (80%) will be "In -School Youth" (ages 16-21). At least 2 (10%) will be foster, probation and/or youth with learning disabilities. This program will promote the Santa Ana Youth Council's (SAYC) vision for Santa Ana Youth by creatively addressing each one of the major target areas in the SAYC's vision. Having identified the need for community savvy digital content producers, the Santa Ana Public Library and RSCCD will provide an opportunity for youth participants to learn valuable job skills while contributing to their community's knowledge of youth related issues. While the program has a certain amount of structured content creation, the students themselves will be given a large amount of room in which to voice their own unique perspective on the issues facing Santa Ana youth. By tapping into this creative partnership between the SAPL and the RSCCD, both institutions will increase their capacity to serve youth patrons. Advances in information technology have inundated the lives of millions with a vast amount of media. User generated content has fast become a source of news, entertainment, and artistic expression for an entire generation of web savvy individuals. As e-commerce continues to grow at faster rates than the rest of the economy, the ability to express one's insights with multimedia presentations has become an increasingly marketable skill. Those individuals with the proper training and knowledge of digital creation tools will be in a prime position to excel in a 2 1 " century economy. Many of our local youth are already naturally web savvy and are open to the idea that they could one day follow a career in digital content creation. In this way, the digital media academy taps into a youth's desire for self expression and teaches valuable work skills in the process. In collaboration, the efforts of staff members have produced notable successes, especially with WIA-mandated goals. The program has achieved full enrollment very early in the cycle for both 2011-2012 and 2012-2013. Thus far, a total of forty participants have completed the first phase of the training successfully, and were awarded certificates from Rancho Santiago Community College District testifying to their mastery of digital media preproduction skills. Our out -of -school participants are working to complete high school requirements under staff supervision. In pursuit of WIA employment development goals, participants have been able to take part in the RSCCD Young Entrepreneurs Program, which exposes youth to mechanisms and methods of increasing the marketability of their products and skills. EXHIBIT A