Laserfiche WebLink
REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />MARCH 18, 2014 <br />TITLE: <br />PILOT PROGRAM FOR VALET PARKING <br />SERVICES IN THE DOWNTOWN <br />CITY MAN GER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1" Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For_ <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Attorney to prepare and City Manager and Clerk of the Council to execute a <br />license agreement with the selected vendor for a six -month pilot program for valet parking <br />services in Downtown Santa Ana, subject to nonsubstantive changes approved by the City <br />Manager and City Attorney. <br />DISCUSSION <br />This staff report provides background information and recommends an approach to provide for a <br />six -month pilot program for valet parking services in Downtown Santa Ana. The City currently <br />does not have a policy or procedure that addresses valet parking services in the downtown area. <br />However, valet parking services may provide an advantage to the area, enhance the shopping <br />experience in Downtown Santa Ana and provide an overall benefit by: <br />• Providing a greater convenience for customers of the Downtown; <br />• Extending business to the curb and improve customers' overall shopping experience; <br />• Creating a positive customer service with the objective of repeat business; <br />• Increasing overall parking capacity, which helps meet the demand. <br />Over the last several months, staff has met with the YOST Theatre to discuss the possibility of <br />introducing valet parking services. The initial request from the YOST Theater was to operate <br />valet parking from 8:00 p.m. to 2:00 a.m. Thursdays through Saturdays with a drop off /pick up <br />location at the city -owned surface lot located on Third and Bush Streets (Exhibit 1). It is <br />anticipated that a private agreement with a nearby business /parking lot owner would be entered <br />into for the use of parking overflow vehicles. <br />Staff research indicated that the City of Huntington Beach has successfully run city- operated <br />downtown valet parking services. Cities such as Anaheim, Costa Mesa, Fullerton and Laguna <br />Beach have allowed privately operated valet parking services through an established approval <br />process. <br />25H -1 <br />