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Valet Parking Services Pilot Program <br />March 18, 2014 <br />Page 2 <br />City staff comprised of Community Development, Planning, Public Works, Police, and City <br />Attorney's Office has reviewed the best way to execute the valet parking services and has <br />determined that using the city's licensing agreement is the best approach to allow a vendor to <br />operate valet parking on city -owned property, such as the Third and Bush surface lot. <br />Community Development Agency staff will procure three informal bids from parking management <br />companies to implement the six -month pilot program for valet parking services and the City <br />Manager will be authorized to enter into a licensing agreement with the most qualified vendor. <br />Included in the bids will be a plan that specifies how all city expenses will be covered by the valet <br />parking revenue and will detail how the City will participate in revenue sharing. The license <br />agreement will be effective for a six -month period. If the program is successful, staff may <br />negotiate a longer term agreement for City Council approval and begin analyzing where <br />additional valet parking services can be offered throughout the City. <br />The Finance, Economic Development and Technology Council Committee had the opportunity to <br />review the details of the program at its special meeting on February 24, 2014. Staff will also <br />outreach to the two downtown business associations, Downtown Incorporated and Santa Ana <br />Business Council, for assistance in informing local businesses and patrons of this service, and <br />also to provide feedback and suggestions for improvements to the program. <br />FISCAL IMPACT <br />There is no fiscal impact associated with this action. <br />iwarc ivioney <br />Economic Developmer) t ecialist III <br />Community Developr&n Agency <br />MM /kg <br />Exhibit: 1. Third and Bush Parking Lot Map <br />25H -2 <br />