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VOTE: AYES: Amezcua, Benavides, Martinez, Pulido, <br />Tinajero (5) <br />NOES: None (0) <br />ABSTAIN: None (0) <br />ABSENT: Reyna, Sarmiento (2) <br />*Councilmember Sarmiento seconded the motion, but stepped out of the room when vote <br />casted. Councilrnember Reyna was absent during discussion of Agenda Item 75A. <br />75B. ZONING ORDINANCE AMENDMENT NO. 2013-02 TO AMEND PROVISIONS <br />OF CHAPTER 41 RELATING TO SIGN PROGRAMS FOR REGIONAL <br />COMMERCIAL CENTERS AND ATTRACTIONS, CITY OF SANTA ANA - <br />APPLICANT - Planning and Building Agency <br />Planning Commission approved recommended action on February 24, 2014 by <br />a vote of 6-0 (Gartner absent). <br />Legal Notice published in the Orange County Reporter on March 7, 2014. <br />Staff report presented by Acting Planning and Building Executive Director Karen <br />Haluza <br />Regional Commercial Centers & Attractions Planned Sign Programs <br />Ordinance Background <br />• Need identified for more flexible signage programs for large centers and <br />attractions. <br />• First draft of ordinance recommended for approval by Planning Commission <br />on Sept. 23, 2013. <br />• Development and Transportation Council Committee reviewed draft <br />ordinance and provided feedback regarding digital signs on Nov. 7, 2013. <br />• Planning Commission study session on Feb. 10, 2014. <br />• Revised ordinance recommended for approval by Planning Commission on <br />Feb. 24, 2014. <br />Planned Sign Program Features <br />• Establishes new definitions for: <br />• Regional Commercial Centers <br />• Regional Automobile Dealerships <br />• Regional Attractions <br />• Allows businesses to design custom sign programs to fit their unique <br />identification needs. <br />• Requires review and approval by the Planning Commission. <br />CITY COUNCIL MINUTES 22 MARCH 18, 2014 <br />