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• Includes standards for electronic message displays. Planned Sign Program Features • Establishes new definitions for: • Regional Commercial Centers • Regional Automobile Dealerships Regional Attractions • Allows businesses to design custom sign programs to fit their unique identification needs. • Requires review and approval by the Planning Commission. • Includes standards for electronic message displays to ensure safety and avoid neighborhood impacts. Examples of Sites • Discovery Science Center • Westfield Main Place • Brookhollow • Santa Ana Auto Mall • McFadden Place • Santa Ana Zoo • Kia Depot • Hutton Center Recommended City Council Action • Modify Section e) 1. to delete maximum number of signs along freeway frontage. • Modify Section e) 3. A. to read as follows: Where screen transitions are used, such transitions shall not give the appearance of moving text or images, and should use smooth effects, such as fades, rather than abrupt transitions. The sign copy shall not use flashing, intermittent or moving lights or produce the optical illusion of movement. • Adopt a resolution approving ZOA No. 2013-2 Mayor Pulido opened the Public Hearing. Gregg Berwin representing Westfield Mall spoke on the matter. The Mayor closed the Hearing. Council discussion ensued. Councilmember Benavides, would like to have language that requires quantity of public service announcement time required of digital sign applicants. Councilmember Reyna, Amend Zoning Ordinance related to sign program, concurred with Councilmember Benavides on requiring specific time language in the ordinance. MOTION; Continue consideration of matter. MOTION: Tinajero SECOND: Martinez VOTE: AYES: Amezcua, Benavides, Martinez, Pulido, CITY COUNCIL MINUTES 23 MARCH 18, 2014