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Agreement with IPS May 20, 2014 Page 2 The RFP was posted on the city website and companies who were experienced in the implementation of parking technology with credit card enabled meters were invited to participate. The City received four proposals for consideration. The proposals were evaluated by a team comprised of representatives from each of the following agencies: Police Department, Finance and Management Services, Community Development Agency and County of Orange Parking Administration. The evaluations were based on several criteria, including technical specifications, cost to the City, approaches to purchase, innovation and schedule, methodology to wireless communications and due diligence checks. All four firms were invited to the interview phase of the evaluation process. The ratings for the four firms are identified in Table 1 below: TABLE 1 TOTAL RANK PROPOSER LOCATION RATING SCORE 1 IPS Group San 793 2 Duncan Milwaukee, Solutions WI 714 3 Streetline Foster City, 461 CA 4 POM Russellville, 401 AR The evaluation committee determined that IPS Group, Inc. was the top proposer and received the highest overall ranking as a result of their proposal and interview. IPS Group, Inc. presented a quality proposal and diligently addressed their proposed equipment, approach and methodology. In addition, to providing credit -card functionality, the IPS meters produce superior dynamic real - time usage and revenue reports. IPS Group, Inc. is a local San Diego based company and currently provides similar parking technology to over 160 cities across the nation including the City of Santa Monica, City of Huntington Beach, and the City of Los Angeles. IPS Group, Inc. provides innovative ideas including the ability for their meters to display public alerts, graphics and advertising from local businesses. IPS Group, Inc. has demonstrated the organizational credentials, resources and staff experience necessary to meet Santa Ana's high customer service expectation and effectively manage and operate the wireless communications between the proposed equipment, back -end software and the City. Based on the overall quality and thoroughness of the proposal, staff recommends the selection of IPS Group, Inc. for the purchase smart parking meters, parking sensors, and data management for the downtown. The City anticipates that with increased parking revenues of 20 to 40 percent, it is anticipated that the cost of acquisition can be amortized within 18 months. Revenues may 25G -2