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This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />Task 7 -A: Website Social Media & Online Outreach and Maintenance (Spring 2014) <br />Objective: <br />Update, manage and maintain the ReadyOC.org website and provide recommendations for <br />updates to improve the user experience and functionality. Also update, manage and maintain <br />campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7 during <br />Q212014. <br />Task Description: <br />Handle all aspects of website and social media updates, optimization, maintenance, <br />management and metrics /reporting needs in accordance with ROC approved processes and <br />protocols. <br />a. Interactive Web Elements - create and implement three Animoto presentations (online <br />video /photo presentations) and three new focus area updates for the website homepage <br />per month <br />b. Quality Check — implement a quality check of all links, content and verbiage of the <br />Ready0C.org website to ensure content is up -to -date for visitors <br />c. Social Media Content - create and share engaging photo, video and relevant <br />preparedness content via social media channels daily, tracking the impressions weekly <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative, elements and seek plan approval from the ROC Steering <br />Committee <br />Santa Ana shall: <br />a. Approve web elements, collateral materials and social media plan <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned for the end <br />of Q2/2014. <br />Task 7 -13• Website Social Media & Online Outreach and Maintenance (Summer 2014) <br />Objective: <br />Update, manage and maintain the ReadyOC.org website and provide recommendations for <br />updates to improve the user experience and functionality. Also update, manage and maintain <br />campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7 during <br />Q3/2014. <br />Task Description: <br />14 <br />