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may include display of the giant red backpack, distribution of campaign materials <br />promotional items and more. <br />Responsibilities: <br />WBC shall: <br />a. Develop the outreach and seek plan approval from the ROC Steering Committee <br />b. Execute the outreach in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the calendared event outreach and <br />when the Santa Ana Project Manager signs the task completion letter. Formal calendaring of <br />upcoming events will incur upfront logistics and event fees. Completion is planned for the end <br />of Q3/2014. <br />Task 6: S4 Media Promotions <br />Objective: <br />Continue to conduct publicity outreach to maximize exposure of the S4 campaign through <br />earned or paid coverage in local print, online and broadcast media. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete with add budgeted sub -tasks have been completed in their <br />respective entirety. <br />Task 6 -A: S4 Media Promotions (Spring 2014) <br />Objective: <br />Continue to conduct publicity outreach to maximize exposure of the S4 campaign through <br />earned or paid coverage in local print, online and broadcast media. <br />Task Description: <br />Secure placement of existing and any new PSAs on at least 10 local public access channels <br />(e.g. Garden Grove Channel 3, PBS SoCal, Buena Park Channel 3) and city websites (e.g. <br />Santa Ana, Anaheim, Cypress) to continue to extend the S4 message throughout the county. <br />Responsibilities: <br />WBC shall: <br />a. Secure the placement of PSAs on at least 10 local public access channels or city <br />websites. <br />