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Santa Ana shall: <br />a. Approve the PSA placement opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion is Q2/2014. <br />Task 6 -13: S4 Media Promotions (Summer 2014) <br />Objective: <br />Continue to conduct publicity outreach to maximize exposure of the S4 campaign through <br />earned coverage in local print, online and broadcast media. <br />Task Description: <br />Continue to pursue earned media opportunities through the placement of at least two earned <br />news articles to build upon the S4 messaging. <br />Responsibilities: <br />WBC shall: <br />a. Secure at least four earned or sponsored news articles. <br />Santa Ana shall: <br />a. Approve earned publicity opportunities. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion is Q312014. <br />Task 6 -C: S4 Media Promotions (Fall 2014) <br />Objective: <br />Continue to conduct publicity outreach to maximize exposure of the S4 campaign through <br />advertising or additional promotions in local print, online, broadcast or outdoor media. <br />Task Description: <br />Further extend the campaign's message through at least one paid advertising or media <br />sponsorship opportunity (e.g. Clear Channel, OCTA bus ads). <br />Responsibilities: <br />WBC shall: <br />b. Secure at least one paid advertising or media sponsorship opportunity. <br />Santa Ana shall: <br />a. Approve on paid advertising opportunity. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion is Q412014. <br />10 <br />