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Task 3 -13: Media Promotions <br />Objective: <br />Develop and implement media promotions and concentrated publicity outreach to local print, <br />online and broadcast outlets to promote ROC programming elements, the Promise to Prepare <br />Initiatives and our calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, management and <br />enhancement of the ROC smanphone app, Clear Channel or other radio promotion campaign <br />packages, video PSA creation and media outreach to local outlets to direct OC residents to <br />commit to preparedness steps. Task includes ongoing measurement and tracking of <br />promotional elements. <br />Activities will include: <br />a. Manage and Enhance ROC Smar'cphone App — track downloads weekly, send monthly <br />push notifications, update technical features and enhance smartphone app for Apple <br />and Android mobile and tablet products with a new feature such as a children's game. <br />I. App Promotion Plan & Program — develop and implement plan to promote and <br />drive app downloads. This will include a mix of publicity, advertising, video, <br />website, social media and other off line and online marketing elements. <br />b. Clear Channel Advertising and Online Promotion — working with Clear Channel, a plan <br />will be developed and implemented for a promotional period to take place during Q3 <br />2014. The plan will consist of both on -air and online outreach components. <br />I. Work directly with radio partner on the management of the promotional period, <br />developing copy for advertising spots, public service announcements, completing <br />air checks, securing data from the online components, and reporting results to <br />the ROC Steering Committee. <br />c. Publicity Outreach — create media lists, press releases, media alerts and conduct <br />outreach to targeted local media outlets to achieve five feature editorial hits between Q2 <br />and 04 2014. Manage and edit submissions for columns to the south and north county <br />community paper editors for placement. <br />d. Video PSA — create one updated and engaging video public service announcement to <br />increase exposure of ROC in OC community; to be placed on public access channels, <br />ROC YouTube channel and local city websites. <br />Responsibilities: <br />WBC shall <br />a. Develop the initiative and seek plan and program approval from the ROC Steering <br />Committee <br />b. Execute the promotions in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion or booking and scheduling of the <br />deliverables, given media requirements in some instances for upfront payment and when the <br />