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The successful firm will show experience in developing community engagement plans that include a <br />broad range of public engagement strategies. <br />At a minimum, the firm selected will need to demonstrate specific examples of their experience in <br />the following areas: <br />• Engaging diverse, multi - lingual communities similar to Santa Ana's population (78% Latino, 11% <br />Asian, 9% White, 2% All Others) <br />• Engaging youth <br />• Engaging communities of varying incomes <br />• Engaging communities with limited or no access to internet and social media <br />• Engaging communities with strategies to reduce barriers to participation, i.e. limited or no <br />transportation, child care needs, limited English proficiency <br />In addition, each firm's response should also include examples of experience with the following <br />outreach modes and methods: <br />• Community Empowerment <br />• Conflict Resolution <br />• Workshops <br />• Neighborhood Associations <br />• Focus Groups <br />• Surveys <br />• Graphic Capture Technique <br />• Geographic Information Systems <br />• Field Tours <br />• Leveraging Existing Networks <br />• Print <br />• Advertising <br />• Seniors <br />• Visual Preference Surveys <br />• Technology /Mobile Apps <br />• Social Media <br />• Graphic Design <br />• Advertising /Marketing <br />• Video Production <br />• Creative Arts <br />II'ayc 5 <br />19C -8 <br />