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INSURANCE ON FILE <br />,wpl MAY PROCEED N-2014-129 <br />td�# INSURANCE EXPIRES <br />,y-1-i,S' <br />CLERK OF COUNCIL <br />DATE: ORANGE COUNTY <br />SEP 1 5 2014 <br />REkil EKNL <br />,fi <br />A Version A: Direct Use Reciprocal Trade Agreement: #14-069 <br />CCR Rate: M»Sat: $104 PCI <br />Sun: $130 PCI <br />Trade Amount: 510:000 (worth of adverdsina for 2 <br />JOx i g booth at event for OCR) <br />RECIPROCAL TRADE AGREEMENT <br />A reciprocal trade agreement Is hereby affected between trade partner City of Santa Ana and (Fiesta Patrias) and <br />Orange County Register. <br />Agreement to be fuinged by mutual exchange of services between'9l112014 and 1013112014. <br />(1) Space cost to be computed according to current published rale card. Traded space and airtime are exclusive of <br />commission, <br />(2) Trade partner agrees to furnish all advertising materials In a "camera-ready' state, adhering to all normal <br />deadlines, <br />(3) No advertising discounts apply to trade advertising space, Advertising must be performed within the contract <br />dates listed above. Any outstanding obligations by either party shall be considered null and void at the close of <br />agreement term, unless an extension has been mutually agreed upon In writing. <br />(4) The Registets published rates are the effective rates for this agreement and we reserve the fight to revise <br />advertising rales upon thirty days notice and all contracts are accepted subject to this reservation. No advertising <br />discount programs apply to trade advertising space. <br />(6) This agreement is not transferable. Under ti agreement, all parties agree that they will not read[ or assign <br />rights to the goods or service purchased. <br />(6) Tearsheats will not be sent to advertisers unless notification is sent with each insertion order requesting learsheet <br />services. <br />(7) Delivery of advertising copy Is the sole responsibility of the advertiser. <br />(B) Requests for section positioning will be honored whenever possible; however, no guarantees are made that <br />Orange County Register can accommodate positioning requests. <br />(gy Orange County Register reserves the right to refuse any advertising at any time. <br />Signed Authorized representative Onto <br />Please print name Thle <br />City of Santa Ana (Fiesta Patrias) <br />Name of Company Phone <br />,.�f Please sign and return the original of this agreement to <br />�] <br />t i011i On V iS lv&y Marketing/ Orange County Register/ 626 North Grand Avenue <br />�4— Santa Ana, CA 92711 <br />