31EE - SIGN PROGRAM 909 N GRAND - Laserfiche WebLink

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Regional Planed Sign Program No. 2014 -02 September 22, 2014 Page 2 Proiect Description The applicant is proposing to construct a new digital reader board sign for the Kia and Tom's Trucks dealership. The proposed sign will be 65 feet in height and will consist of a 750 square foot, double faced sign with a 450 square foot digital display area that will incorporate the latest lighting and display technologies. in addition, five static brand panels, each 110 square feet in size, will be placed on the structural column of the sign. The top static panel has been designated to prominently identify "Santa Ana" just below the digital display sign. The static panels will consist of individual channel letters or channel logos that will be illuminated during the evening hours. The proposed sign will utilize L.E.D. lighting for the digital sign, with both automatic and manual dimming capabilities part of the sign function. The sign will also incorporate a minimum of five percent of the display time (minimum of three minutes per hour) to the City for public service announcements, warning messages or other similar messages as requested by the City. Proiect Background In 1961, Variance No. 1527 was approved to allow a new and used car retail sales lot together with accessory auto service activities on the residentially zoned site. In 1962, Reason Buick obtained approval to allow auto sales and service, becoming the first tenant of the site, where it remained until the early 1990's. In 1994, the Buick dealership vacated the site and was replaced by Tom's Trucks, which was approved for retail sales of trucks. Several years later, The Suzuki Depot received approval to allow auto sales on the premises. In 2013, the City Council approved an amendment application (zone change) to rezone the property from residential to commercial in order to be consistent with the use of the site. The applicant has met with staff to begin discussions regarding future development opportunities on the site, including an expansion of the existing business operation. In March 2014, the City Council adopted Ordinance No. NS -2861, which amended the standards pertaining to Signage. Included within this ordinance was a provision that allowed certain commercial centers and attractions to apply for planned sign programs to allow unique signage, including digital displays, on the premises. The ordinance also required that the planned sign programs be reviewed by the Planning Commission. General Plan and Zoning Analysis The subject site has a General Plan land use designation of General Commercial (GC), which allows for commercial and office uses such as the existing auto sales use. General Commercial districts are primarily located on commercial corridors and major arterial roadways in the City such as Grand Avenue. They provide accessible commercial development along the City's arterials as well as provide support facilities and services, including automotive sales and service uses. 31 EE -4