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Regional Planed Sign Program No. 2014 -02 September 22, 2014 Page 3 The subject site is zoned General Commercial (C -2). General Commercial areas of the City allow a variety of retail, office and service uses such as automotive dealerships and ancillary signage. The proposed project is consistent with the current zoning for the site. Protect Analysis Regional planned sign program requests are governed by Section 41 -885 of the SAMC, Regional planned sign program requests may be granted when it can be shown that the following can be established: The scale and intensity of the proposed signage is consistent and harmonious with surrounding land uses and does not create conditions that could contribute to visual or physical blight intrusion or similar incompatibilities. The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site, the quantity of freestanding buildings, facades, and street frontages, the scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material( s), illumination, and other site characteristics; the nature of business activities conducted on -site; and, visibility from any property used or zoned for residential purposes. If these findings can be made, then it is appropriate to grant the regional planned sign program permit. Conversely, the inability to make these findings would result in a denial. Using this information staff has prepared the following analysis, which, in turn forms the basis for the recommendation contained in this report. In analyzing the regional planned sign program request, staff believes that the following findings of fact warrant approval of the regional planned sign program. In March 2014, the City adopted new sign regulations that allowed regional commercial centers and attractions, such as auto dealerships, to apply for regional planned sign programs that would allow the ability to install unique signage specific to these uses and locations. The ordinance ensured that the implementation of such sign programs would not have detrimental effects on permitted adjacent sensitive uses, such as residential neighborhoods, due to potential nuisances caused by scale, quantity, light, visual distractions or off -site advertising. 31 EE -5