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4. Proposed Rate: The City is relying on the successful proposer's expertise in <br />establishing a per vehicle parking rate. It is the responsibility of the proposer to <br />suggest rates based on their expertise in the valet parking industry. <br />5. Customer Service: The selected valet services operator must respond <br />immediately to customer complaints and inquiries. <br />6. Marketing Program: The operator will cooperate with the City and various <br />downtown associations (Downtown Restaurant Association, Santa Ana Business <br />Council, Downtown Incorporated) in marketing efforts. <br />SUBMITTAL GUIDELINES <br />1. Qualifications: Describe the qualifications of the firm, key staff and sub - contractors <br />performing projects within the past five years. Information shall include: <br />a. A summary of your firm's demonstrated capability, including length of time <br />that your firm has provided the services being requested in this Request for <br />Quotation. <br />b. Provide at least five local references that received similar services from your <br />firm. The City of Santa Ana reserves the right to contact any of the <br />organizations or individuals listed. <br />2. Implementation Plan: An implementation plan that describes the implementation <br />strategies or techniques that the respondent intends to employ in carrying out the <br />work. <br />3. Project Schedule: A detailed project schedule, identifying all tasks and <br />deliverables to be performed, duration for each task, and overall task of completion. <br />4. Fee Proposal: The fee proposal shall clearly provide a fee schedule that satisfies <br />the aforementioned Scope of Work for both options referenced in Section 2. <br />Staging and Storing and should include: <br />a. Monthly management fee to operate the valet. <br />b. Estimated city expenses that will need to be fully covered by the valet <br />revenue generated. This includes the loss of meter revenue from 6pm -8pm <br />per metered parking stall utilized for the valet program. <br />7 <br />25B -19 <br />