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S L P R O P O S A L <br />City of Santa Ana i Water Resources Division <br />01 -06 -2015 to 12 -31 -2015 <br />OTHER PRINTED PROJECTS <br />SL will design and produce outreach material as well as support all other communications needs of <br />the Water Resources Division throughout the year. In addition to the special communications <br />outlined above, SL will: <br />• Write, edit, design, and generate camera -ready art for a range of print collateral such as <br />letters, direct mail brochures, newsletters, flyers and postcards. <br />• Write and edit press releases for distribution to the media, water - related articles for the <br />various City newsletters (e.g. Santa Ana Green), and submissions to awards as they arise. <br />• Focus on crafting messaging and brandingforthe City's various campaigns such as the Prop <br />218 notification, drought, water conservation, water quality, WQCCR, and water construction <br />projects. Messaging and brandingwill be used in the production of a variety of promotional <br />items, such as campaign branded tee - shirts, pull-up banners and exhibit displays, bus <br />shelter ads, and water pitchers and carafes. <br />• Producing these types of special projects will Involve additional client meetings and /or <br />conference calls, research, interviews, copywriting, editing, design, creating new graphics, <br />purchasing stock photography, proofreading, vendor relations, obtaining estimates, and <br />coordinating with City approved vendors. Not included in the scope of the budget is actual <br />printing, product purchases, wire services for press releases or other significant <br />reimbursable costs such as photography. <br />I¢tIlLsmentAijon plan: <br />1, Since details on specific outreach projects have not been clearly identified In the City's RFP, SL <br />will assess and identify the additional print collateral pieces, press releases, articles and other <br />wr lien m terial In coIl RC tlon with the Wit @r_Resourcps Man9er,Prjnclpal Civilti ng eer ,and <br />other City staff during our initial meeting. We will do the same throughout the yes rto continue <br />supporting the City's Initiatives. SL will make recommendations for campaign messaging and <br />branding to support the City's initiatives for the year. <br />2. With each project, SL make recommendations for messaging and branding, outline action items, <br />assign tasks, and develop a speciflo production timeline. <br />Page J 6 <br />25E -14 <br />