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25E - AGMT - WATER QUALITY
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25E - AGMT - WATER QUALITY
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Last modified
12/11/2014 4:11:30 PM
Creation date
12/11/2014 4:07:06 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Public Works
Item #
25E
Date
12/16/2014
Destruction Year
2019
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SL P R 0 P 0 S A L <br />City of Santa Ana I Water Resources Division <br />01. 06.2015 to 12.31 -2015 <br />Checklists and other helpful tools to detect water leaks; read water meters, ways to save <br />money on water bills, and list of Important City telephone numbers. <br />Supporting graphics and photos such as Images of PWA personnel at work, Santa Ana <br />landmarks, native plants, a California map with its water systems, logos, loons and <br />infographics. All graphics and images will comply with all copyright rules and regulations. <br />3. SL will prepare and present an outline of the content along with a design concept. The design <br />concept will be distinctive, yet maintain the overall CCR branding established two years ago. This <br />design will be carried throughout the Interactive and web based WQCCR, as well as all special <br />communications relating to the 2014 CCR. <br />4. Special communications are designed to inform customers about the 2014 CCR and Its expected <br />date of release. SL will (1) develop and coordinate water customer bill messages (electronic and <br />print); (2) write announcements to be published In City newsletters and local newspapers; (3) <br />design bus shelter posters and full color bill stuffers promoting the CCR. <br />5. Upon the City's approval of the CCR content outline and design concept, we will begin working on <br />the editorial content, which will involve client conference calls, research, Interviews, copywriting, <br />and editing. Once the editorial content Is reviewed and approved by the City, we will submltthe <br />contentfor translation Into Spanish and Vietnamese. <br />6. SL will design an 8.5 x 11 PDF report that can be downloaded from santaanaCCR.org and printed <br />by Santa Ana residents. The design will Include creating new graphics and charts; purchasing <br />stock photography; stylizing, formatting, and proofing the data tables supplied bythe Water <br />Resources Division; and coordinating additional Images from other City departments and water <br />agencies (when applicable). We will layout two versions: English and Spanish, and will execute <br />two rounds of client revisions before generating a final draft. The final draft will be submitted to <br />our proofreader for any typos or minor design inconsistencies, which will be corrected or <br />�,r ",:= .. "'" adJias��d of "t1ia�'[ima before su6miYtin'"to £he "client "�orflnaT'a`�„ •• " ". �;,` „":"`k „, �"�.: ""` �_� .: , -� , .;: <br />g pprova1:” _ " <br />7. SL will then focus on updating santaanaccr.org with the new CCR information. We will archive <br />the previous year's content and create new pages for the 2014 CCR. Updating the site Includes <br />CMS extension testing and revisions, creation of additional graphics If needed, content proofing, <br />generation of a new table of contents and changes tothe site's navigation. Aside from <br />completing the online 2014 CCR, we will manage and update the site throughout the year while <br />provide recommendations to the Water Manager regarding best practices In web design, <br />technology platforms, and navigation as well as ways to best leverage the site for Important <br />announcements. <br />Page 1 5 <br />25E -13 <br />
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