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• Section 5.2(a) —Term for each Site Agreement per 5.1 will be 30 years. (Why would a <br />consulting agreement pre -contemplate terms for separate agreements that pre -commit and <br />binds the city for the next 30 years? Why wouldn't it allow the City the chance to negotiate <br />each agreement? Additionally, the 30 -year agreement(s) is in violation of the City's own <br />Charter that calls for agreements to be no more than 25 years at a time.) <br />• Sections 5.2(b) to (f) — AV's clever ways to say they will deduct each and every costs out of <br />the Site Agreement(s) that the City enters into. <br />• Section 5.2(g) — AV to pay City $50K/digital sign face/year during first 5 years; thereafter <br />increases to $100K/face/year vs. 60% of net Site Agreement revenue (less AV's costs) for <br />city's properties. (This is cleverly written... city's properties can also mean private properties <br />leased by the city. Doesn't have to be actual city's right of ways or city -owned parcels. This <br />is clearly what the city and AV want to do.) <br />Analysis: <br />• The concepts of this proposal are exactly like those that were defeated in Buena Park, <br />Pomona and Fullerton. In each of these cities, staff recommended full approvals for the <br />All Vision agreements, however the city councils at each city upon learning of the <br />overwhelming benefits to All Vision and little to the city, the each council turned down <br />the staff recommendation and rejected the All Vision business model. <br />Buena Park Councilman Fred Smith said from the dais that the AV looks like and smells <br />like a "Don King" contract. <br />• This is a development agreement disguised as a consultant or service agreement. The <br />terms in Section 5 of the agreement pre -commits the city to future "Site Agreement(s)," <br />that has the feel of a development agreement. The agreement terms are like wolves in <br />sheep's clothing! <br />• Is AV a "consultant" or a sign operator? As written, the agreement allows AV to do <br />both! The initial phase is the evaluation period, then it goes to permitting and eventual <br />operation period. The consultant period is only step 1. <br />• Section 5 suggests that AV can/will be the sign developer/operator... therefore is this a <br />conflict of interest? They get to develop the program and then take advantage of the <br />rules they wrote for their advantage. If they want to be a consultant, they should stay a <br />consultant and not be in competition for the same projects they set up. The preamble <br />of the City's RFP specifically disqualifies sign operators to be part of the RFP. <br />• Important to re-emphasize that this is not a 1 -year agreement. Within 1 year, if AV <br />brings back a "Strategic Plan" and the city council approves it ... then AV will get a <br />minimum of 30 -year term for each site identified in the Strategic Plan. The term of the <br />