25E - AGMT - BIKE ED - Laserfiche WebLink

Home Browse Search

REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: JANUARY 20, 2015 TITLE: AGREEMENT FOR BICYCLE SAFETY PUBLIC EDUCATION WITH ALTA PLANNING & DESIGN (PROJECT NO. 15- 6838) (STRATEGIC PLAN NO. 1,/3, B) — J /gas CITY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on I" Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the City Manager and the Clerk of the Council to execute an agreement with Alta Planning & Design, subject to nonsubstantive changes approved by the City Manager and City Attorney, to provide bicycle safety marketing and education services for the period expiring one year from the agreement commencement date, in an amount not to exceed $150,000. DISCUSSION On November 18, 2014, the City Council approved an agreement with the State of California Office of Traffic Safety (OTS) for a program to address bicycle safety through the development of a public awareness campaign and to implement a series of bicycle safety education workshops. The City Council also recognized grant funds in the amount of $150,000 from OTS to implement the programs. The program goal is to reduce the number of persons injured or killed in collisions involving bicycles. The bilingual public awareness campaign developed by City staff is designed to reach both bicycle riders and non - riders. Marketing outreach strategies include bicycle safety information on transit vehicles, bus stops, and street banners. The bicycle safety education component directly targets bicyclists of all ages through classroom demonstrations, bicycle safety skills classes taught by League of American Bicyclists Certified Instructors, helmet fitting workshops, and helmet distribution at each event. A Request for Proposals (RFP) for marketing and education services to implement the public awareness campaign was released and distributed on November 19, 2014, to qualified marketing firms and bicycle education organizations. The City received six proposals. The proposals were reviewed by a four - member committee comprised of Public Works Agency and City Manager's Office staff. Proposal ratings were based on experience, qualifications, project understanding, marketing samples, and familiarity with the grant source. Once rated, the sealed fees from the top three firms were revealed. The following table summarizes the proposal scores and fees: 25E -1