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Agreement for Public Education on Bicycle Safety <br />January 20, 2015 <br />Page 2 <br />FIRM <br />1. Alta Planning & Design <br />2. Maricich <br />3. JUVE Creative <br />AVERAGE COST <br />SCORE <br />91 <br />511 <br />77 <br />$ 149,948 <br />$ 150,000 <br />$ 149,710 <br />Staff recommends that Alta Planning & Design be retained for an amount not to exceed $150,000 <br />for marketing and education services. This firm has demonstrated they have the experience and <br />resources needed to provide the required services. <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item allows the City to meet Goal #1 for Community Safety; Objective #3 to <br />promote fiscal accountability to ensure financial responsibility at all levels of the organization; <br />Strategy B to promote ongoing efforts to obtain grant funding for activities that will assist in <br />preventing and reducing criminal activity and traffic collisions. <br />FISCAL IMPACT <br />The total cost of the agreement is not to exceed $150,000. Funds in the amount of $150,000 are <br />available in OTS- Bicycle Safety PWA expenditure account (No. 16517611 - 66220). <br />Fred Mousavipour <br />Executive Director <br />Public Works Agency <br />FM/WG /CW <br />Exhibit 1: Agreement <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />`_t ,\ Y -- CN \ is 11 Y\ <br />Francisco Gutierrez �Jhc <br />Executive Director <br />Finance & Management Services Agency <br />25E -2 <br />