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Conditional Use Permit No. 2014 -54 <br />Variance No. 2014 -09 <br />January 12, 2015 <br />Page 7 <br />• Finally, the project will not adversely affect the General Plan as the proposed retail use is <br />consistent with Goals 1 and 4 of the Land Use Element of the General Plan. These goals <br />encourage uses such as the proposed convenience store that promote a balance of land uses <br />to address basic community needs and which protect and enhance development sites which <br />are unique community assets that enhance the quality of life. In addition, the land use <br />designation of General Commercial (GC) allows the proposed convenience store as a use <br />permitted by right. <br />Public Notification <br />The project is located within the boundaries of the Artesia Pillar and Riverview Neighborhood <br />Associations. Staff made contact with various neighborhood leaders as part of the Artesia Pillar <br />and Riverview Neighborhood Associations to ensure that they were notified of this project and to <br />identify any areas of concern. An issue raised by the Artesia Pillar neighborhood president was <br />the potential impact of a 24 -hour use adjacent to nearby residential uses. Staff explained the CUP <br />and proposed conditions of approval. The project site was also posted with a notice advertising <br />this public hearing, a notice was published in the Orange County Reporter, and mailed notices <br />were sent to all property owners and tenants within 500 feet of the project site. At the time of this <br />printing, one e-mail and three phone calls were received from members of the public related to the <br />public notice. No additional areas of concern were identified. <br />CEQA Analysis <br />This project was reviewed in accordance with the Guidelines for the California Environmental <br />Quality Act. The recommendation is exempt from further review pursuant to Section 15303. This <br />Class 3 exemption allows in -fill developments for the construction and location of limited numbers <br />of new, small facilities or structures. A Notice of Exemption for Categorical Exemption <br />Environmental Review No. 2014 -3 will be filed for this project. <br />Strategic Plan Alignment <br />Approval of this item supports the City's efforts to meet Goal No. 3 Economic Development, <br />Objective No. 2 (create new opportunities for businessljob growth and encourage private <br />development through new General Plan and Zoning Ordinance policies). <br />31A-9 <br />