19C - RFP - ARTS AND CULTURE MASTER PLAN

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• National Assessment including demographic comparisons, funding and development models, identification of cultural trends, and research review. • SWOT Analysis • Local economic impact of the arts • Citywide / National / International issues and trends. • Key statistics and data points. • Key maps or graphs of relevant information. • Master Plan Vision Statement. • Strategy to implement vision including a set of Key Goals. • Alignment of goals with the City's General Plan, Housing Element and other relevant documents. • Short, Mid, and Long -Term goals. • List of potential initiatives for prioritization and implementation, including appropriate budget and recommended revenue sources. • Organize potential initiatives by Short, Mid, and Long -Term priority. • Implementation strategies. • Clearly defined funding plan which provides vision, policy framework, and strategy to fund implementation of all goals. • Identify key foundations, non - profit and others for potential partnership. • Draft conclusions, recommendations, and Action Plan. • Written and oral reporting to the Arts and Culture Commission and City Council. • Digital strategies FINAL REPORT The Arts and Culture Master Plan Final Report must serve to set forth a collective vision for cultural enrichment development in Santa Ana. It should also guide the role of the Arts and Culture Commission to attain this vision. At a minimum, the following components should be included. • Executive Summary of Final Report • Results of the Public Participation Process • Provide results on a citywide basis as well as by Council Ward, Community Area, and Regional Area. • Conclusions and Recommendations must consist of, but should not be limited to: • Vision and Key Goals • Final Recommendations and Alternatives • Implementation Strategies • Action Plan with prioritized set of Goals and Projects • Funding Plan • Final Report Presentation: This task should include at a minimum the following components. • Reproduction of the Final Report • Provide an electronic copy of the Final Report as well as electronic copies of all maps, graphs, and other accompanying visual materials in a format to be determined by the Agency. • Develop PowerPoint presentation of the Final Report. • Key Images, Maps, Charts and Diagrams. • Oral and written Final Report presentations. • Prepare multimedia presentation of Final Report; including but not limited to, PowerPoint presentations, information boards, handouts, and brochures. 19C -10