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II. Scope of Work <br />DELIVERABLES <br />The following is a list of desired deliverables for inclusion in the Master Plan Report. <br />Development of Outreach Strategy <br />• Master Contact List <br />• Strategy to encourage stakeholder participation <br />• Standard formats for public documents <br />• Interactive project website <br />• Monthly updates at Arts and Culture Commission meetings <br />Development of Public Participation Plan <br />• Public Forums <br />• Survey <br />• Focus Groups <br />• Key Person Interviews <br />• Youth Involvement <br />Local Assessment <br />• Listing of organizations and individuals <br />• Assetinventory <br />• History of arts in Santa Ana <br />• Data collection - demographics, artist data <br />• Ecosystem mapping <br />• Existing Arts and Culture Commission, City staffing and support <br />• Resource assessment — fundingsources <br />National Assessment <br />• Benchmarking and best practices <br />• Relevant master plans <br />• Trends <br />• Successes and failures <br />Data Analysis <br />• Complete set of raw data, analysis and conclusions <br />• Methodology <br />• Computerized method for data mining <br />• Strength, Weaknesses, Opportunities and Threats (SWOT) Analysis <br />DRAFT REPORT <br />A Master Plan Draft Report will be required for review and approval by the Arts and Culture Commission and <br />City Council. The Draft Report should include, but should not be limited to, the following components. <br />• Public Participation Process Summary <br />• Local Assessment including information and data on current cultural organizations and <br />programs, facility mapping, and planned future developments. <br />19C -9 <br />